7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
今天新航道小编为大家介绍一下雅思写作五分究竟是为什么？希望对大家有所帮助。
审题是雅思写作中的步，做好审题这一步直接关系到接下来文章的整体水平。
审题错误会直接导致糟糕的task response，因为考生可能因审题错误而答非所问或者漏回答问题而无法做到sufficiently address all parts of the task。这样的话，接下来也必然无法presents a well-developed response to the question with relevant, extended and supported ideas。这一点出问题的话，接下来的衔接词汇语法再如何出彩都于事无补。
所以跑题偏题的作文大多分数惨不忍睹，往往撑死5分。如此重要的一个环节，遗憾的是，却是大多数考生不太重视的一节。在此请诸位考生在沉溺于写出所谓词汇华丽句子无法自拔前先静下心来看看到底我们要如何正确理解题目的意思从而不偏题跑题。
01找出题目的侧重点
大家都知道雅思的作文题目由题干和提问两部分组成，题干部分一般会由一到两句话构成，两句话间可以是转折或递进的逻辑关系。如果这样，那么题目的中心应该放在后半部分。
如：
Scientific and technological advances bring benefits to our daily life. However, most scientists are no longer able to find solutions to the problems they have created. To what extent do you agree or disagree?
乍一看这题可能考生都会专门拿出一段来写科技带来的好处。但如果这样处理就已经偏题了，因为显然这道题的中心应该是在however转折的后半句。所以这道题的重点应该放在论述科学家到底是否已经无法处理他们创造出来的问题了。
Many employees may work from home with modern technology. Some people claim that it can benefit workers only, not the employers. Do you agree or disagree?
同样，如以上这题，虽然题干两句话中没有任何转折连词，但我们依然能读出前后两句的转折逻辑。所以同样这道题的侧重点应该放在讨论是否现代科技只对雇员有利这一点即可，而不需要过多笔墨强调具体给worker带来了哪些好处。
02学会区分类似题目间的区别
雅思大作文中存在类似的话题，如果我们不对其进行具体分析可能会觉得每道题目的写法都差不多，而事实上能否找出这些看上去大同小异的题目中的细微区别将直接影响我们的写作是否扣题。
让我们来试着对比两题：
1、Some people believe children should be encouraged to watch TV both at home and at school. To what extent do you agree or disagree?
2、Some people believe that children can learn effectively by watching TV and they should be encouraged to watch TV both at home and at school. To what extent do you agree or disagree?
如果不仔细看，肯定有些同学会觉得这两题都是在问看电视对孩子的好处和坏处，但我们如果仔细分析会发现，第二题的论述范围是learn effectively, 所以要求我们所有的观点都要围绕是否对孩子的学习有利这一点去说。如果你在其中说了别的就有跑题的嫌疑。比如有的同学会写长期看电视会让孩子视力下降并影响身体健康就不是一个特别切合的观点了，因为这与是否有利于学习无关。就算你要写这一点也要提到视力跟身体健康跟学习有何关系，比如你应该进一步提到如果视力下降了就会影响正常学习，这才能把观点拉回题目的正轨上来。
再举个例子：
1、Nowadays, distance-learning programs have gained in popularity, but some people argue that courses can never be taken as good as those by attending a college or university. To what extend do you agree or disagree?
2、Nowadays, distance-learning programs have gained in popularity, but some people argue colleges and universities have more advantages for students. To what extend do you agree or disagree?
同样这两道题乍看之下都是在讨论远程教育和传统教育的优缺点，但事实上它们讨论的范围是不同的。
题强调的范围是courses can never be taken as good as those by attending a college or university。也就是说它仅仅讨论在上课这点上两种方法谁优谁劣，所以如果你在论述中提到如学生在大学中能交到朋友，有利于扩大交际圈，社交能力，为将来事业提供人脉这类观点就不合适，真正扣题的观点应该是学生在大学中会碰到同学间的合作及竞争，从而更有效地学习成绩。
03杜绝漏题
现在有雅思大作文考题中会有两个问句，但考生只顾了一个，对于第二个问句选择性忽视，这样的审题是不对的。
如：
Some people think students can learn more effectively in groups, while others think they should study alone. What are the benefits of each method? Which one do you think is more effective?
这道题目要求考生对两种学习方式展开论述，第二个问题，我们是否要为其写一个主体段充分论述呢?这主要取决于题目中这两个写作指令的内在联系。
如果第二个问题是前一个问题的后果，那么我们就必须对其补充说明;如果我们通过两个主体段的讨论，已经在数量上分出了这两种学习方法的优点差异，那么针对第二个问句我们只需要在结尾段中进行总结性说明即可。
推荐阅读：
年雅思写作注意事项汇总!
雅思G类写作题目有哪些?
雅思写作小作文的注意点!
如何有效的利用雅思写作时间?
雅思培训基础班
1.课程适合人群/适用阶段
（1）高中水平或雅思5分水平，基础薄弱的学生
（2）基础语法不完备，对雅思没有系统了解的学生
（3）即将进入雅思课程，希望尽早熟悉雅思考题的学生
课程简介
2.课程亮点
（1）1V1定制课程，基础到强化循序渐进。
（2）师资力量雄厚，升学指导团队的平均教龄8年以上
（3）顾问1V1全方位指导，制定专属学习计划
（4）使用原版真题和九天独家辅导资料
（5）实体教学环境，沉浸式高效学习
课程整体介绍
01
02
03
04
05
06
阅读知识点
听力知识点
口语知识点
写作知识点
核心词汇拓展
相关题型分类练习
英语听力
听力常作为一种考试题型，目的在于考察应试者对英语语言的把握，考察考生对英语日常交流的理解能力;通常有听对话选择答案、听句子默写关键字词几种形式。
英语写作
通过本课程的系统学习，每位学生能写出内容充实，在此基础上，掌握撰写毕业论文的基本技能。要熟练掌握提纲及提要和读书报告的撰写技巧，写作速度大约平均在每小时200-300词。
学习收获
现报名可打八五折
（仅限前100名学员）
（1）课前顾问对学生学习能力1对1评估，量身打造课程，帮助学生充分完成课前预习
（2）课中导师双语沟通，进行雅思题型总结，对原版真题进行知识点精讲
（3）课后完成多样化作业并进行学术测试，班主任线上线下24小时答疑
7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
