7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
雅思写作难：开头难。所谓万事开头难，雅思写作也是一样，有一个好的开头，给考官一个好的印象，是成功的步。那么雅思写作开头如何写呢?今天新航道小编为大家整理了一些，希望可以帮助到大家。
小编认为开头应该遵循句是题目中的背景。第二句是对观点进行选择，一般同意的话可以进行转述题目，不同意的话可以用让步状语从句改写，例如although，if等。第三句是说明自己的观点。我们从下面的例子进行分析一下。
例子：Some people believe that living in big cities is bad for health. Do you agree or disagree?
按照上述的方法，我们选择同意的话，就句就是背景句“These days, it is quite common to see that a growing number of people choose to settle down in large cities.”第二句则是对观点进行同意，那么可以写成“ But some people argue that leading an urban life would produce negative influences on people’s health. ”最后一句就是表述自己的观点“ Personally, I agree with this idea. (个人观点)”。考生若想要一个引人关注的开头，最重要的就是对背景和题目的改写，切记不要直接照抄题目。
雅思写作题目第二种就是讨论类，通常这种的重点就是探讨两方的观点，然后表明自己的观点。这种题目的开头只需要写出讨论话题的背景以及用用自己的话陈述双方的观点。对于个人的观点，无需放在开头。考生若要出彩的开头，还是需要落脚在改写上面，可以通过一些模板的套用，和语句的转化进行改写，侧重点就是双方的观点是什么。
雅思写作题目第三种就是优劣势类，通常是题目会给出一个背景或者趋势，让考生进行比较分析优劣之别。往往考生认为此类题目需要陈述背景，其实是不用的，只需要表达考生的分析结果，认为是好处大于坏处，还是相反。这时候开头就不比过于累赘，只需要一句话进行表达。我们看下面例子：
Shopping online is replacing shopping in stores. Do the advantages outweigh its disadvantages?
根据上述方法，我们不需要过多描述背景，只需要选择某一方，然后用一句话代替即可：
These days, it is common to see that people prefer choosing online shopping to shopping in physical stores. Although some problems would occur as this trend continues, I believe such development brings more benefits.
雅思写作题目第四种就是报告类，跟上述的优劣势接近，都是给一个案例或者报告进行分析，开头段只需要考生对题目进行改写和延伸。对于这类题目，考生需要记住的是开头不宜过长，而且也不需要带自己的观点。只需要改写题目即可。
考生了解完写作题目的分类之后，最需要注意的就是对背景句的改写。一个精彩的开头往往考察的就是你对题目和背景的改写能力。这时候就需要我们对句型的扩展。因为往往雅思写作题目都是简洁明了的，所以要对题目或者背景改写。我们看下面例子：
There was a substantial increase.
There was a substantial increase in the number of cars.
There was a substantial increase in the number of cars using clean energy.
从上述三段可以很清楚了解，扩展句型的重要性。不仅能够让考官知道你句子扩展的能力，还能增加字数。
最后，雅思写作的开头还需要对主语进行多种变化的训练。从上述可以知道主语情况都是一大串的观点，如果考生直接搬到句子中，很容易让考官觉得是直接照抄。这时候就需要我们对主语进行多种变化的练习。从下面例子可以看出：
Why is the old buildings turns down/knocked down based on its historical and artistic value?
如果疑问句做主语的，描述的是老建筑是否被拆掉是依据它的历史和艺术价值。我们可以把主语改为这样：Whether an old building should be torn down/knocked down depends on its value in history and art.只有这样对主语进行多样性训练，才能保证句子结构多样性，让考官认可考生熟练运用句子，表达地道。
以上给大家带来的如何写好雅思写作开头，考生在写开头之前必须要了解题目的类型，希望考生结合上述方法，多加练习，在接下来的雅思考试中取得佳绩。
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如何学好雅思写作获取呢?
雅思培训基础班
1.课程适合人群/适用阶段
（1）高中水平或雅思5分水平，基础薄弱的学生
（2）基础语法不完备，对雅思没有系统了解的学生
（3）即将进入雅思课程，希望尽早熟悉雅思考题的学生
课程简介
2.课程亮点
（1）1V1定制课程，基础到强化循序渐进。
（2）师资力量雄厚，升学指导团队的平均教龄8年以上
（3）顾问1V1全方位指导，制定专属学习计划
（4）使用原版真题和九天独家辅导资料
（5）实体教学环境，沉浸式高效学习
课程整体介绍
01
02
03
04
05
06
阅读知识点
听力知识点
口语知识点
写作知识点
核心词汇拓展
相关题型分类练习
英语听力
听力常作为一种考试题型，目的在于考察应试者对英语语言的把握，考察考生对英语日常交流的理解能力;通常有听对话选择答案、听句子默写关键字词几种形式。
英语写作
通过本课程的系统学习，每位学生能写出内容充实，在此基础上，掌握撰写毕业论文的基本技能。要熟练掌握提纲及提要和读书报告的撰写技巧，写作速度大约平均在每小时200-300词。
学习收获
现报名可打八五折
（仅限前100名学员）
（1）课前顾问对学生学习能力1对1评估，量身打造课程，帮助学生充分完成课前预习
（2）课中导师双语沟通，进行雅思题型总结，对原版真题进行知识点精讲
（3）课后完成多样化作业并进行学术测试，班主任线上线下24小时答疑
7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
