7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
应对
We rely on the news for knowledge of the world, but we are unsure how far to trust journalists, what do you think? And discuss what are the important qualities journalists should have?
这个题目
学生在主体部分某段第 一句写了下面这句话：
Protests and rebellions could be totally wiped away on the paper to make an illusion of peace and harmony—stains are not allowed to be exposed in order to ensure the power and interest of authorities.
修改后如下：
Serving in the state-owned news agencies, many journalists would wipe protests from their coverages or distort the facts, so as to ensure the power and interests of authorities.
英文中的破折号dash(——)：常用在一个解释性的插入语前面和后面，相当于括号;也常用在一个解释性的分句或句子前面。但原文破折号后面的信息还不如其意图解释的内容来得通俗易懂，不如删去。
被动语态在英文中出现要符合几大要求，其中有：动作执行者不明或不重要。但原句中未出现的执行者journalists明显是题干的核心讨论对象，不仅不建议删除，还需要自然过渡出和authorities的关系。
改动之后，讨论对象journalists和观点中authorities之间的关系可以通过一个前置的现在分词短语serving in the state-owned news agencies体现，此处就是利用前置的分词短语作原因状语;
保留journalists wipe protests from coverages的目的，以so as to不定式作目的状语引出。
小总结
非谓语动词(分词及不定式)也是有效展现原因、目的等状语的手法。
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7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
