7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
2020年12月3日 雅思大作文题目
Some people think that young people should follow the traditions of the society. Others think young people are free to behave as individuals.
Discuss both views and give your opinion.
范文及解析
01、Some young people are ashamed of the adherence to tradition, while strongly advocating rebellion and freedom. To me, tradition has never been a yoke to freedom.
解析
立场：遵循传统和率性而为不矛盾
02、Young individuals identified as independent-minded usually behave differently from theirconservative peers. Their less conventional behavior stems from the resistance to some traditional customs, lifestyles or thoughts that should have been eliminated in today’s society. With these outdated values — the obsession with a permanent job and the stereotype of men being the breadwinners while women the housewives — in mind, how could young adults be innovative? If that is the case, then why bother with these values?
解析
内容：讨论率性而为的理。
论证：抽象话题写作，在论述过程中要“接地气”，化抽象为具体是关键。
措辞：所选词的正负评价性要妥当，当需要“破除老旧的传统观念”时，措辞如outdated, obsession, stereotype等都是贬义向的用词。
措辞：以问句的形式推进逻辑论证
03、However, if all the traditions set by predecessors are removed, what remains would be a disorderly society, where non-compliance becomes the only rule. As a matter of fact, the freedom of behaving as individuals, in many cases, is not contradictory to following the tradition, i.e positive ones. Simply put, it is hard to imagine one person deliberately disrespecting others, just to flaunt individuality, and why diligence or patriotism, traditional virtues like these, cannot be used as individual labels? At the same time,preaching individuality may signify selfishness and irresponsibility. Encouraging the young to violate tradition, the propagation is a discontinuation of one's social identity, but to members of society, as inter-dependent individuals, it is an obligation to perpetuate this social identity in the community.
解析
内容：讨论遵循传统的理由
论证：抽象话题写作，在论述过程中要“接地气”，化抽象为具体是关键
措辞：以问句的形式加强论证力度
04、In conclusion, abiding by the tradition of society and behaving as individuals can co-exist. What a young person chooses to do depends on what kind of individual he or she wants to be.
解析
总结上文信息，加上适度的展望
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7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
