7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
之前我们一起学习了完成时在小作文中的应用，今天我们来了解一下，在大作文中完成时如何是如何帮助我们丰富时态的。
话不多说，我们先看下考官范文里大作文中的完成时——
示例一
As a result of constant media attention, sports professionals in my country have become stars and celebrities, and those at the top are paid huge salaries. (C6-T2 运动员高收入 )
译：由于媒体的不断关注，我们国家的职业运动员成了明星和名人，且那些的尤为杰出的(运动员)被支付给巨额薪资。
分析：开头段第 一句，用完成时展现我国的职业运动员的现状——已经成为了明星名人。
示例二
There is no doubt that traffic and pollution from vehicles have becomehuge problems, both in cities and on motorways everywhere. (C8T3 提高油价是解决交通和环境问题的最好方式)
译：毋庸置疑的是来自机动车辆的交通和污染已经成为了大麻烦，在城市里和随处的高速公路上是都是如此。
分析：依然是开头段，第 一句交代交通和污染问题的现状。在讨论或者提出解决问题的议论文或者报告类作文中，还可以在开头段提出：某一现象已经引起了广泛关注/成为了公众的关注点。可以使用句型如：Recently, sth has been brought to popular attention/ has become the focus of public concern.
示例三
Over the last half century the pace of change in the life of human beingshas increased beyond our wildest expectations. This has been driven by technological and scientific breakthroughs that are changing the whole way we view the world on an almost daily basis. (C6T4 改变)
译：在过去的半个世纪，人类生活的变化节奏之快已经远超出了我们的期待。这正是受到了科学和技术突破的驱使，它们正在改变我们每天看待世界的方式。
分析：第 一句话中完成时的使用强调的是所讨论的话题的现状——生活变化节奏已加快。第二句中的完成时突出的是科技突破对变化节奏的影响。值得注意的是这个开头段用到了3个不同时态，分别为现在完成时，现在进行时和一般现在时，可谓是时态丰富的典型段落。
总结
最后，一句话来总结一下完成时在大作文中的应用——在开头段背景介绍句中，描述话题的现状，或强调某一现象受到其他因素的影响时，可以使用现在完成时。
· 练习 ·
好了，今天的内容先到这了，大家可以通过以下的几个句子练习来看看自己是否已经正确掌握在大作文中加入完成时。下期见咯～
1. 近期，失业问题已经引起了公众的普遍关注，以至于各级政府把它列为首要议程。
2.信息科技给人们看待世界的方式带来了巨大的改变。
3.在过去的几个世纪，网络极大地改变了我们的生活。
4.毋庸置疑的是网络给我们的交流方式带来了一场革命。
Sample answers:
1. Recently, the problem of unemployment has been brought to such popular attention that governments at all levels place it on the agenda as the first matter.
2. Information technology has brought drastic change in the way people view the world.
3. The Internet has dramatically altered our lives over the past few decades.
4. It is an indisputable fact that the Internet has revolutionized the way we communicate.
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7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
