7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年10月14日雅思大作文题目
Some people believe the purpose of education is to prepare people to be useful members for society. Others say that the purpose of education is to achieve personal ambition. Discuss both views and give your own opinion.
前两周连续有关网络的话题后，10月14日的雅思考试作文终于迎来了各位烤鸭盼望已久的教育类话题。当然，本周的作文题仍旧是一个老题，曾经在年4月12日出现过。
如果把最近三次考试的作文题复现情况做一个统计的话，我们也发现了一个十分有趣的现象：
9月30日重复的是年4月26日的考题
10月5日重复的是年10月18日的考题
而10月14日则重复了年4月12日的原题。
可见年下半年的考题都是在重复年的题目，因此请各位烤鸭在准备写作考试时，多复习年以及年上半年的题目，复现的频率还是很高的。
本周的考题涉及教育的目的：教育是为社会培养有用的人才，还是为个人实现人生理想?
这两个选择虽然不同，但并非对立，我们完全可以认为教育的目的既是为社会培养有用的人才，也是为个人实现人生理想，同时，当教育服务好个人实现理想的时候，教育也就为社会培养了有用人才，这两者其实并不矛盾。
老师笔记
01
For many years, people all over the world have been arguing about the purpose of education. Some contend that education is mainly meant to prepare people to become useful members for the society, while others believe that people receive education in order to realize their individual dreams. My opinion is that these two views are more compatible than conflicting.
多年来，世界各地的人们一直在争论教育的目的。一些人认为，教育主要是为社会准备有用的成员，而另一些人则认为人们接受教育是为了实现他们的个人梦想。我的观点是，这两种观点与其说是矛盾的，还不如说是互融的。
解析
(1)本段为引入段，提出问题，重述题目观点，并表达自己的观点。
(2) contend 争论;争辩;认为
(3)realize one’s dreams 实现某人的梦想
(4) compatible 兼容的
02
Ours is a highly complex society which, in order to function, needs people withdiverse expertise, and education is certainly the best way for the society to get these people. For instance, engineering schools help train people who know how to operate machines in manufacturing factories and graduates from foreign languages universities can serve as a bridge between two nations who would otherwise be unable to communicate with each other. It is indeed impossible to imagine what our society would be like without education.
我们的社会是一个高度复杂的社会，为了运行，需要具有不同专业知识的人，教育当然是社会获得这些人的途径。例如，工程学校有助于培养在制造工厂里操作机器的人，而外语学院的毕业生可以充当两个之间的桥梁，否则这两个就无法沟通。的确很难想象，没有教育我们的社会会是个什么样子。
解析
(1)本段论述教育对于培训社会需要的人很重要。本段主要采取举例的方法来展开。
(2) complex 复杂的
(3) diverse 各种各样的
(4) expertise 专业知识
(5) otherwise 否则，要不然
03
For individuals, however, education is important for them to achieve their personal ambition. That is actually what people pay their education for. A man who dreams of becoming an astronaut must receive strict training in an aviation school and he who wishes to become a banker ought to be equipped with knowledge about banking by studying at a financial university. It is, therefore, reasonable to conclude that one of the primary purposes of education is to make people into what they aspire to.
然而，对个人来说，教育对实现他们的个人抱负很重要。这实际上是人们为什么愿意付钱接受教育的原因所在。一个梦想成为宇航员的人必须在航空学校接受严格的训练，而想成为银行家的人应该通过在财经大学学习从而具备银行业的知识。因此，我们可以下一个合理的结论，那就是，教育最主要的目的之一是让人们成为他们所向往的人。
解析
(1)本段论述教育的第二个目的：让人们实现梦想。同样使用了例证的方法。
(2) achieve 实现，达到
(3) astronaut 宇航员
(4) aviation 飞行
(5) primary 首要的
(6) make ... into ... 使......变成......
(7) aspire 热望，渴望
04
In my view, the social function and individual function of education are actually the same and one thing. When education has fulfilled its function of making individual’s personal dreams come true, its function of creating useful members for the society is fulfilled as well.
在我看来，教育的社会功能和个人功能实际上是同一件事。当教育起到了让个人梦想成真的作用时，教育也就起到了为社会创造有用成员的作用。
解析
(1) 本段提出自己的观点：当教育让个人实现梦想后，教育也就完成了它的社会功能。
(2) the same and one 同一的
(3) fulfill 完成，达到
雅思培训基础班
1.课程适合人群/适用阶段
（1）高中水平或雅思5分水平，基础薄弱的学生
（2）基础语法不完备，对雅思没有系统了解的学生
（3）即将进入雅思课程，希望尽早熟悉雅思考题的学生
课程简介
2.课程亮点
（1）1V1定制课程，基础到强化循序渐进。
（2）师资力量雄厚，升学指导团队的平均教龄8年以上
（3）顾问1V1全方位指导，制定专属学习计划
（4）使用原版真题和九天独家辅导资料
（5）实体教学环境，沉浸式高效学习
课程整体介绍
01
02
03
04
05
06
阅读知识点
听力知识点
口语知识点
写作知识点
核心词汇拓展
相关题型分类练习
英语听力
听力常作为一种考试题型，目的在于考察应试者对英语语言的把握，考察考生对英语日常交流的理解能力;通常有听对话选择答案、听句子默写关键字词几种形式。
英语写作
通过本课程的系统学习，每位学生能写出内容充实，在此基础上，掌握撰写毕业论文的基本技能。要熟练掌握提纲及提要和读书报告的撰写技巧，写作速度大约平均在每小时200-300词。
学习收获
现报名可打八五折
（仅限前100名学员）
（1）课前顾问对学生学习能力1对1评估，量身打造课程，帮助学生充分完成课前预习
（2）课中导师双语沟通，进行雅思题型总结，对原版真题进行知识点精讲
（3）课后完成多样化作业并进行学术测试，班主任线上线下24小时答疑
7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
