7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
雅思写作词汇使用技巧!雅思写作要有词汇量作为依托，但是也需要掌握一些词汇量的使用技巧，这样可以让文章更有亮点，今天新航道小编带大家学习一下雅思写作词汇的使用技巧。
一、使用同义词进行替换
使用同义词的好处：这样可以向考官展示考生词汇量的丰富，并且可以使文章更加的丰富多彩。所以同义词的运用是衡量雅思考生英语水平的一个很有力的标准之一，得到考官认可自然就会拿到满意的分数。
二、使用短语进行替换
雅思写作中同样可以运用丰富的短语，可以准确的传达原文中的信息。特殊情况下，短语也是可以作为增加字数的方法之一。
三、使用各种形式的同根词进行替换
英语里面往往会有同根词。进行分析后认为，通过单词的变换来吸引考官的眼球，从而获得较高的分数，是一个的办法。一些单词通过添加前缀或者后缀的方式，就可以衍生出新的词汇，并且使用这些词汇可以很大程度的避免重复使用原文当中的词条，也可以向考官展示你变化词汇的技巧及丰富的词汇量。
四、综合使用各种方法进行替换
经过了上述几个方法的讨论，也可以进行综合性的运用(友情提示：切勿只拘泥于一种方法)。比如我们要表达一个词的意思时，我们就可以使用其他不同的形式来表达这个词的意思。
使用同义词将原句替换后，再把原句的结构进行适当的变换，最终呈现在阅卷者面前的句子，就会和原来的句子的结构截然不同，但其意思却是基本一致的。
上面就是雅思写作词汇的使用技巧，考生可以再平时雅思写作中运用，让自己的雅思写作更上一层楼。
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7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
