7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年9月8日雅思大作文题目We have developed a throw-away society and are filling the environment with many plastic bags and rubbish that we cannot fully dispose of. What measures should be taken to combat the problem?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
解析&审题
本周考的是一个环境类的老题目。我们现在的社会是一个浪费型的社会(a throw-away society)，随处可见被扔弃不用的东西。
本题要求分析这个现象产生的原因及解决办法。就原因而言，大家可能想到的生活水平了，物质太丰富了，这是唐老师经常谈到的物质层面上的原因。如果我们再往下想一想，可能就想到，我们乱扔东西，可能还有一个心理层面上的原因：出于方便(out of convenience)。除此之外，当然还有一个社会层面的原因，即消费社会鼓励大家扔弃旧东西，换新时尚。在这类分析原因类的考题中，大家都可以按照这三个层面去思考，就容易写得更有逻辑一些。
就解决办法而言，无非也就两条：一是层面，制定法规，让大家对垃圾进行分类回收，二是个人层面，大家垃圾回收的意识。
我们在构思任何一篇雅思作文的时候，都应该写出层次，这是雅思作文批判思维的基本要求。各位烤鸭应该在这方面积累经验。
老师笔记
01
Ours is a throw-away society strongly influenced by consumerism as we value convenience over environmental protection. We throw away out of convenience, and societal conventions have us move on to the nextfad or technology. For example, we are dumping large quantities of thrash, such as plastic bags and diapers, that we cannot fully dispose of.Likewise, we are discarding televisions, cell phones, computers and other used items in exchange of new ones that unsurprisingly will become our future garbage. Under these circumstances, environmental pollution is the cruel price we have to pay for the consumerism culture in the age of mass production. Even though our society as a whole is increasingly aware of the environmental pollution, more has to be done to prevent the problem fromworsening.
我们的社会是一个受消费主义强烈影响的浪费型社会，因为我们更看重方便而不是环境保护。出于方便我们随意扔弃，而社会习俗让我们向下一个时尚或技术。例如，我们正在倾倒大量我们无法完全处理的垃圾，比如塑料袋和尿布。同样，我们正在丢弃电视机，手机，电脑和其他旧物品，然后换用新的，而这些新的物品又会毫不奇怪成为未来的垃圾。在这样的情况下，环境污染是我们为大规模生产时代的消费主义文化所必需付出的残酷代价。尽管整个社会日益意识到环境污染，但仍有的工作要做，以防止这个问题恶化。
解析
(1) 本段用举例的方式，描写了乱扔垃圾的严重程度，并指出这种状况需要改变。
(2) consumerism 消费主义
(3) out of convenience 出于方便
(4) have somebody do... 让某人做......
(5) fad (一时的)时尚
(6) likewise 同样地
(7) worsen 恶化
02
In order to relieve the environmental impact of the consumerism culture, we believe that recycling is the most effective solution. It is necessary for governments to make recycling a legal requirement, and punish those who throw away recyclable materials. For example, households will be legally required to separate all rubbish into different bins for recycling, onpenalties of fines. New waste management rules should be introduced to act as a deterrent and to encourage people to abide by strict recycling standards. At the same time, government-sponsored recycling education programs (through the media) can be useful to increase recycling by changing people’s behavior and create an environment-friendly culture.
为了减轻消费主义文化对环境的影响，我们认为回收是最有效的解决办法。各国政府有必要将回收利用作为一项法律要求，并惩罚那些扔掉可回收的材料的人。例如，法律可要求家庭将所有垃圾分成不同的垃圾桶进行回收，否则处以罚款。应该制定新的垃圾管理规则，将它作为一种威慑，鼓励人们遵守严格的回收标准。与此同时，政府资助的回收教育项目(通过媒体)可以改变人们的行为来增加回收，并创造一种环境友好型文化。
解析
(1) 本段建议垃圾回收作为解决环境问题的办法，随即提出了具体措施：制定法规、设立回收教育项目。
(2) solution 解决方案
(3) legal 法定的
(4) penalties 惩罚
(5) abide by 遵守
(6) deterrent 威慑(物)
(7) environment-friendly 环境友好的
03
In conclusion, mandatory laws must be put in place so that people who are used to the lifestyle of convenience will refrain from throwing away plastic bags and rubbish. It is important for governments to make recycling everybody’s business; otherwise, environmental protection might become nobody’s business.
总之，必须制定强制性法律，使习惯于方便型生活方式的人避免乱扔塑料袋和垃圾。对政府来说，让人人都参与回收工作很重要，否则，环保就变成了无人问津的事。
解析
(1) 本段为结论段。
(2) mandatory 强制性的
(3) refrain from doing... 避免做......
本范文中可背诵的句子
1. Likewise, we are discarding televisions, cell phones, computers and other used items in exchange of new ones that unsurprisingly will become our future garbage.
同样，我们正在丢弃电视机，手机，电脑和其他旧物品，然后换用新的，而这些新的物品又会毫不奇怪成为未来的垃圾。
2. Even though our society as a whole is increasingly aware of the environmental pollution, more has to be done to prevent the problem from worsening.
尽管整个社会日益意识到环境污染，但仍有的工作要做，以防止这个问题恶化。
3. At the same time, government-sponsored recycling education programs (through the media) can be useful to increase recycling by changing people’s behavior and create an environment-friendlyculture.
与此同时，政府资助的回收教育项目(通过媒体)可以改变人们的行为来增加回收，并创造一种环境友好型文化。
4. In conclusion, mandatory laws must be put in place so that people who are used to the lifestyle of convenience will refrain from throwing away plastic bags and rubbish.
总之，必须制定强制性法律，使习惯于方便型生活方式的人避免乱扔塑料袋和垃圾。
5. It is important for governments to make recycling everybody’s business; otherwise, environmental protection might become nobody’s business.
对政府来说，让人人都参与回收工作很重要，否则，环保就变成了无人问津的事。
7分范文
Ours is a throw-away society strongly influenced by consumerism as we value convenience over environmental protection. We throw away out of convenience, and societal conventions have us move on to the next fad or technology. For example, we are dumping large quantities of thrash, such as plastic bags and diapers, that we cannot fully dispose of. Likewise, we are discarding televisions, cell phones, computers and other used items in exchange of new ones that unsurprisingly will become our future garbage. Under these circumstances, environmental pollution is the cruel price we have to pay for the consumerism culture in the age of mass production. Even though our society as a whole is increasingly aware of the environmental pollution, more has to be done to prevent the problem from worsening.
In order to relieve the environmental impact of the consumerism culture, we believe that recycling is the most effective solution. It is necessary for governments to make recycling a legal requirement, and punish those who throw away recyclable materials. For example, households will be legally required to separate all rubbish into different bins for recycling, on penalties of fines. New waste management rules should be introduced to act as a deterrent and to encourage people to abide by strict recycling standards. At the same time, government-sponsored recycling education programs (through the media) can be useful to increase recycling by changing people’s behavior and create an environment-friendly culture.
In conclusion, mandatory laws must be put in place so that people who are used to the lifestyle of convenience will refrain from throwing away plastic bags and rubbish. It is important for governments to make recycling everybody’s business; otherwise, environmental protection might become nobody’s business.
(291 words)
雅思培训基础班
1.课程适合人群/适用阶段
（1）高中水平或雅思5分水平，基础薄弱的学生
（2）基础语法不完备，对雅思没有系统了解的学生
（3）即将进入雅思课程，希望尽早熟悉雅思考题的学生
课程简介
2.课程亮点
（1）1V1定制课程，基础到强化循序渐进。
（2）师资力量雄厚，升学指导团队的平均教龄8年以上
（3）顾问1V1全方位指导，制定专属学习计划
（4）使用原版真题和九天独家辅导资料
（5）实体教学环境，沉浸式高效学习
课程整体介绍
01
02
03
04
05
06
阅读知识点
听力知识点
口语知识点
写作知识点
核心词汇拓展
相关题型分类练习
英语听力
听力常作为一种考试题型，目的在于考察应试者对英语语言的把握，考察考生对英语日常交流的理解能力;通常有听对话选择答案、听句子默写关键字词几种形式。
英语写作
通过本课程的系统学习，每位学生能写出内容充实，在此基础上，掌握撰写毕业论文的基本技能。要熟练掌握提纲及提要和读书报告的撰写技巧，写作速度大约平均在每小时200-300词。
学习收获
现报名可打八五折
（仅限前100名学员）
（1）课前顾问对学生学习能力1对1评估，量身打造课程，帮助学生充分完成课前预习
（2）课中导师双语沟通，进行雅思题型总结，对原版真题进行知识点精讲
（3）课后完成多样化作业并进行学术测试，班主任线上线下24小时答疑
7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
