7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年3月14日雅思大作文题目：为什么报纸影响力那么大?
Newspapers have an enormous influence on people’s opinions. Why is it the case? Do you think it is a positive or negative situation? Give reasons for your answer and include any relevant examples from your own knowledge or experience.
解析&审题
本题是关于媒介的，以前考题涉及因特网如何取代传统媒体，而本次考题则要求论述传统媒体--报纸为什么对读者有那么大的影响力。
我们可以先承认报纸的读者面在逐渐下降，然后转折回来说其影响力依然巨大：其原因在于人们通常认为报纸是最严肃的媒体，而其他媒体如电视和网络是娱乐的媒体。由此我们可以展开论证报纸对大众观点的形成具有重大影响力。
至于这种影响力是好还是坏，显然应该具体情况具体讨论：如果报纸传播的是好的东西，那么其巨大的影响力就是一件好事;若报纸传播的是偏见或错误的东西，那么其影响力就会变成一种坏事。因此报纸的影响力是好还是坏，取决于报纸内容是正确还是错误。
各位烤鸭，你是怎么写的呢?以下请看唐老师的范文。
老师笔记
01
Even though gradually being eclipsed by TV, radio, and more recently the Internet, newspapers are still the dominant source of information for most people, especially in the political and business landscape, and likely to remain in that position for some time to come. This is mainly because newspapers are traditionally thought of as the most serious news channel compared with TV, radio, and the Internet, which are often treated as media of entertainment. Newspapers are generally believed to supply more reliable and balanced information on which many readers form opinions. In a wider mass media system, nothing can beat newspapers in shaping the desires, wants, and thinking of the majority of people. That is why anybody who says that they can predict the death of print journalism may be either a liar or a fool.
尽管报纸逐渐被电视、广播和最近的互联网所取代，但对大多数人来说，报纸仍然是主要的信息来源，尤其是在政治和商业领域，可能会在未来的一段时间内保持这种状态。这主要是因为，与电视、广播和网络相比，传统上大家认为报纸是最严肃的新闻渠道，而后者通常被视为娱乐媒体。人们普遍认为，报纸提供了更可靠和更平衡的信息，许多读者根据这些消息对此形成意见。在更广泛的大众媒体系统中，没有什么比报纸更能塑造大多数人的欲望、需求和思想了。这就是为什么如果任何人说他们可以预测印刷业即将死亡，那他不是骗子就是傻瓜。
解析
(1)本段讨论为什么报纸具有那么大的影响力：传统上认为报纸是严肃的媒体，提供了更可靠和全面的信息，因此对人们形成意见影响巨大。
(2)To be eclipsed by... 被......遮住光芒
(3)Dominant 主要的
(4)Landscape 风景;景观;领域
(5)To be thought of as... 被认为是......
(6)Media of entertainment 娱乐媒体
(7)Balanced 均衡的;全面的
02
The impact of newspapers on public opinion could be good, bad or somewhere in between. To begin with, effects are not the same from one country to the next, or even from one person to the next. The good part is that, since newspapers exercise so vast a power, and the great body of readers take the print stuff seriously, so the influence goes a long way. The bad part is that a number of newspapers are biased due to pressure from owners and investors who intend to make more and more money, which is likely to threaten the independence of some newspapers. In this case, much of what appears in the editorials and comments might be propaganda in politics and businesses.
报纸对公众舆论的影响可能是好的，也可能是坏的，或者介于两者之间。首先，报纸影响国与国不一样，甚至个人之间也是不一样的。好的方面是，既然报纸行使如此巨大的权力，广大读者对印刷品的重视程度很高，所以(好的东西)可以广为传播。不好的方面是，报纸由于受想赚钱的业主和投资者的压力而变得不公正，这可能会威胁到一些报纸的独立性。在这种情况下，出现在社论和评论栏中东西可能都是政治和商业宣传。
解析
(1) 本段讨论报纸对人们影响巨大的好处和坏处：好处是好的东西可以传播很远;坏处是有些报纸是不公正的。
(2) Impact 击力，影响
(3) Somewhere in between 介于两者之间
(4) Exercise vast power on... 对......产生巨大的影响
(5) Take...seriously 认真对待......
(6) Threaten 威胁
(7) Propaganda 宣传
03
To sum up, the role newspapers play in the modern society is unique when it comes to having the power to influence people’s opinions. To what extent that influence is positive or negative may depend on whether a newspaper is independent or biased.
综上所述，报纸在现代社会中所扮演的角色，在影响人们意见的力量方面是的。这种影响在多大程度上是积极的还是消极的，可能取决于关于报纸是独立的还是有偏见的。
解析
(1) 本段是结论：首先总结报纸的影响力，然后提出是好是坏取决于报纸的好坏。
(2) Unique 的
(3) To what extent 在何种程度上
向上滑动阅览
7分范文
Even though gradually being eclipsed by TV, radio, and more recently the Internet, newspapers are still the dominant source of information for most people, especially in the political and business landscape, and likely to remain in that position for some time to come. This is mainly because newspapers are traditionally thought of as the most serious news channel compared with TV, radio, and the Internet, which are often treated as media of entertainment. Newspapers are generally believed to supply more reliable and balanced information on which many readers form opinions. In a wider mass media system, nothing can beat newspapers in shaping the desires, wants, and thinking of the majority of people. That is why anybody who says that they can predict the death of print journalism may be either a liar or a fool.
The impact of newspapers on public opinion could be good, bad or somewhere in between. To begin with, effects are not the same from one country to the next, or even from one person to the next. The good part is that, since newspapers exercise so vast a power, and the great body of readers take the print stuff seriously, so the influence goes a long way. The bad part is that a number of newspapers are biased due to pressure from owners and investors who intend to make more and more money, which is likely to threaten the independence of some newspapers. In this case, much of what appears in the editorials and comments might be propaganda in politics and businesses.
To sum up, the role newspapers play in the modern society is unique when it comes to having the power to influence people’s opinions. To what extent that influence is positive or negative may depend on whether a newspaper is independent or biased.
(302 words)
建议背诵的句子
1. Even though gradually being eclipsed by TV, radio, and more recently the Internet, newspapers are still the dominant source of information for most people, especially in the political and business landscape, and likely to remain in that position for some time to come.
尽管报纸逐渐被电视、广播和最近的互联网所取代，但对大多数人来说，报纸仍然是主要的信息来源，尤其是在政治和商业领域，可能会在未来的一段时间内保持这种状态。
2. This is mainly because newspapers are traditionally thought of as the most serious news channel compared with TV, radio, and the Internet, which are often treated asmedia of entertainment.
这主要是因为，与电视、广播和网络相比，传统上大家认为报纸是最严肃的新闻渠道，而后者通常被视为娱乐媒体。
3. That is why anybody who says that they can predict the death of print journalism may be either a liar or a fool.
这就是为什么如果任何人说他们可以预测印刷业即将死亡，那他不是骗子就是傻瓜。
4. The bad part is that a number of newspapers are biased due to pressure from owners and investors who intend to make more and more money, which is likely to threaten the independence of some newspapers.
不好的方面是，报纸由于受想赚钱的业主和投资者的压力而变得不公正，这可能会威胁到一些报纸的独立性。
5. To what extent that influence is positive or negative may depend on whether a newspaper is independent or biased.
这种影响在多大程度上是积极的还是消极的，可能取决于关于报纸是独立的还是有偏见的。
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7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
