7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
雅思小作文 | 只有8个数字的表格题该咋写?新航道小编为大家整理出下列作文题目：3月14日的真题，图中只有8个数字，有没有让你感到很方呢?
年3月14日雅思小作文题目
国内(A类)：表格题
范文及解析
考核点：数据之间的比较关系
虽然题目中给出了2009和2010年两个年份，但是这个图其实是同时不同项。为什么呢?因为，表格中的数字是两个年份的差值，而不是分别列出了两个年份的数字。
三组很明晰：1、增长的(有多有少);2、下降的;3、没变的。
In the table is the statistical presentation [有那么一点装的措辞，开头段落里用来介绍图表也并非不可] (in percentage terms) [意为以百分比的方式] of the changed popularity of 8 Great Countries with visitors between 2009 and 2010.
Except in the UK, where there were 4 percent fewer visitors in 2010, and France, whose number of visitors stayed unchanged, there is either a surge or a marginal increase of popularity in the Great Countries. Germany stood out(stand out), as [状语从句里的内容有两种可能的表述方式，技巧在于主语不同表述即有区别] its popularity shot up (shoot up) by more than 10 percent // it witnessed asoaring number of tourists that contributed to the fastest growth in popularity. Following Germany closely, [有机会用一下动词分词引导状语] the US and China were the other two obviously more desired tourist destinations, both of which received nearly 10 percent more visitors.
*段落中三处非限定性定语从句用了三种不同的引导词。
The growth was moderate in Spain, as [这里故意没有用定语从句，而用了状语从句] the country’s reception of visitors rose by 6 percent. Meanwhile, it is noticeable that there was a minor increase of 1 percent in Turkey and a slightly bigger increase (2 percent) in Italy.
*措辞时尤其注意表示程度的形容词，和已经带有程度概念的名词或动词，以及句型的(刻意)变化。
Overall, the changed popularity varied (vary) from one country to another.
*笼统总结。尤其适合的情况：数据之间关系的规律不是那么明显，又不能去重复主体部分已经说过的内容。
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7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
