7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
分享雅思考试大作文真题范文。每一篇范文都经由专业团队反复校对，最终外教审查定稿。成功就是日复一日那一点点小小努力的积累。
本期大作文供稿：章跃
雅思大作文题目：
Some people think that the best way to reduce time spend travelling to work is to ｒｅｐｌａｃｅ parks and gardens close to the city center with apartment buildings for commuters, but others disagree.
Discuss both of the views and give your opinion.
写作范文及解析：
In our cities, if the parks and similar facilities are removed, and instead more residential buildings are erected, is it the necessary result that commuters travel faster? I hardly think so.[短句放心用]
To begin with, does high efficiency of commuting solely or really depend on whether workers have easy access to the workplace? Admittedly, [此处的让步就是对反方观点的简单讨论] taking a detour consumes time as the route has to avoid the parks and cannot go straight lines. Nevertheless, the ten or fifteen minutes on the road is not necessarily a drag that slows the commuters down. Instead, what actually stalls the urban travelers is the influx of passengers at every metro station or the huge and sluggish flow of motor vehicles. They are the real culprit. [短句刻意用] For example, it may take more than five minutes for a traveler to arrive at the platform, plus the time he or she waits before embarking on the train. [可以举例，但是要精炼，不是娓娓道来讲故事。]
There is another reason. [短句放心用] If urban professionals will move to live in the proposed housing, cities may now have the solution. [此处的通过假设来让步也是对反方观点的简单讨论] However, here comes a problem that precedes it. Urban accommodation is highly likely to be expensive, deterring the workers as the target buyers. It is also likely that many of the people prefer their suburban neighborhoods to the inner city. For example, many people would not like to live and work in the same zone of their city and like to escape from the CBD after work or on weekends. Either case would render the proposed practice ineffectual. In other words, if those apartments do not sell or sell well [注意这里sell的不及物动词用法], there will not be the desired large population that will benefit from the short distance of travel.
If we could all agree on the reasons, we would come to the realization that shortening the distance between home and work may not cut the time spent on traveling. With other measures, commuters are able to move faster.
[提醒考生读者：加粗的单词，要查词典哈!!]
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7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
