7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
隔了一场线图，再次遭遇“不同年份且不同地区”的柱图，还混进一个饼图凑热闹……
年5月4日雅思小作文题目
国内(A类)：柱图+饼图
范文及解析
如何避免“机械罗列数据”的写法?
写出数据背后的事实，用“解读”(不是探讨原因)的方式去写“数据体现出来的事实”
【重要一】对于数据的省略要“大胆”。考官不是通过写作的文本来画图，而是审核写作文本是否符合图中的信息和意义。
【重要二】避免“机械罗列数据”的写法：写出数据背后的事实，用“解读”(不是探讨原因)的方式去写“数据体现出来的事实”。
给各位“烤鸭”打个样儿(仅看body部分)：
The distinction between Latin America and the other two regions – Africa and the slightly bigger exporter East Asia – was clear, as Latin America sold to the international market far more tonnage of bananas than did the other two regions. In the two years, the respective sales were 5.5 million and 10.5 million tons, and they could be more than ten times of the sales in the other two regions.
Most conspicuously, when a ton of bananas are sold at the retail price,farmers make a mere 4 percent of the price, far less than the profit margins, which were more than four times of the production cost. Another small part of the price was the export cost, and tax, cross-border transportation and cross-border transportation accounted for moderate portions. The rest 35 percent is cost by distribution and retail.
注意题目中的主题词汇(比如本文中的exporter, sold to the international market, profit margins, cross-border transportation, cross-border transportation)也是有替换的空间的。
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7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
