7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
忧国忧民的British Council，面对这个世界的各种问题，剑桥14里没问够，又到5月11日的考场上来问了。
5月11日雅思大作文题目
Most of the world’s problems are caused by overpopulation.
To what extent do you agree or disagree?
写作范文及解析
审 题：What are the problems?
1. depletion of resources
2. massive production of rubbish / manufacturing to meet the need of consumption → polluted air and water
3. short supply of land → unfriendly housing price and congested roads
4. way too many contestants / replacements → stressful workplace...(还有许多)
我们立刻发现“同意”明显好写。
The world suffers [动词带有“评价”色彩，这里选用“负评价”动词] from many problems. Most of them are attributed to the excessive size of population [主题词汇overpopulation的替换].
当然可以写成陈述形式的句子，但是，措辞的“花样”在于：用虚拟语气写：To begin with, if therewere not a population of this current size, humans would not need to exploit the great deal of resources to meet the immense needs. Therefore, it is fair to attribute the depletion of resources to overpopulation. [注意行文脉络：如果写土地资源，就是新写一个问题，而如果写生产就是一种“顺延”：从资源到生产] Also because of theenormous size of population, manufacturing has to be intense, and while it produces usable products, it produces the undesirable by-products – sewage, gas, and landfill refuse. Thus, it is fair to trace the root of the problem of pollutionback to overpopulation. [土地问题和交通问题太直接，如果继续在这个段落里写，有可能就写成流水账。所以不在这个段落里写，而后移到下一个段落：主要写“社会性”问题]
[注意段落直接的衔接] Not only does overpopulation cause [留意这里的倒装现象] the above immediate problems, it also has the following impact on our society. In many countries and areas, land can no longer accommodate the large populations, and, as a result, the housing price is unfriendly and stressful. Nor does the land have the space for the colossal volumes of traffic, and the consequence is that people are always in a bad mood as they are constantly stuck. The stress extends to the workplace. [“短句”法，控制信息的节奏] The large population means a large number of contestants for jobs. In thisoverpopulated society, finding a job is not easy, and keeping one is also difficult because employers can always find replacements among the large population. It follows that many of social problems also result from overpopulation.
The world has many problems. In light of the above, I am certain that most of those problems are the result of overpopulation.
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7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
