7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
今天，我们再来看一篇雅思大作文，看看老建筑类题目应该怎样写。
雅思大作文题目
Some people think certain types of old buildings are worth preserving more than other ones. Which types of old buildings should be preserved?Do you think the advantages of preserving old buildings outweigh the disadvantages?
范文及解析
Some old buildings are plain [平淡无奇的] and old, and they do not need to be preserved as they have no value. By contrast, some other old buildings are valuable and thus should be kept and well maintained.
Those with architectural[建筑方面的] feature are the first that need to be preserved. Those structures have value not only in the sphere of engineering since experts need to know the technology behind the construction and the structural designs but also because of their stylistic exteriors[内部] or interiors[外部]. The knowledge, the ancients’ wisdom, may be transferred[转移] to the modern-day engineering as treasure. For example, some buildings were erected[树立] centuries ago and they still stand firmly[牢牢地站在那里], and architects may be able to learn the ancient way and build structures that can endure earthquakes. In addition, some old buildings witnessed momentous [重大的(决定、事件等)] events in history and, as a result, need to be protected as they have symbolic[标志性的]significance.
There is no denying that the funds invested in the preservation of those old buildings is a colossal sum[一大笔数额(的钱)]. It may be an undesirable extra[额外的事物] in any government’s budget. However, those buildings may have a lot to offer, more than the cost of preservation. As is mentioned, with the addition of knowledge, modern architecture and construction can be more sophisticated. Benefiting from the knowledge, we now are able to build sound[稳固的] and long-lasting[持久的] structures. Second, those historic buildings are where today’s people see and feel the history. Awed [使xxx敬畏] by those buildings, local residents and visitors feel respectful to the city, and the city thus benefit.
At this point, any doubt or hesitation[犹豫] in preserving those aged buildings would be unfair and unreasonable. The preservation must be on condition that [在...条件下] those buildings have value.
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7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
