7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
雅思小作文题目
The table below shows the changes of the percentage of visitors in 8 great countries that most international tourists visited in 2009 and 2010.
Summarise the information by selecting and reporting the main features, and make comparisons where relevant.
惊了?惊了!见惯了满眼数字的表，没见过表里仅有8个数字。很慌，很方，很正常。
定睛一看，分组其实依然很明晰：
1. 正数 即增长的(有多有少);
2. 负数 即下降的;
3. 零 即没变的。
范文及解析
In the table is the statistical presentation ← “数据化呈现”，是一种高bigger的说法 of the changed popularity with visitors, in percentage terms ←“以百分比计算”, of 8 Great Countries between 2009 and 2010.
Except the UK, 引导数值的从句句型之一(定语从句)→ which saw a 4-percent slightslip in the number of visitors, and France, whose popularity stayed unchanged,←考虑到“负数组”仅一个，“零组”也仅有一个，所以干脆上来就把这两个写完，然后专心写“正数组”→ the other countries witnessed either a surge or amarginal increase of popularity. Germany stood out, 引导数值的从句句型之二(状语从句)→ as its number of tourists shot up, and had the fastest growth. In the US and China, the other two most desired tourist destinations, the number of visitors also grew fast ←要敢于不写具体数字，而用表示程度的形容词或者副词去描述状态/趋势. Meanwhile, the 6-percent growth in Spain is also noticeable, and the insignificant growth in Turkey and Italy ← 要敢于不写具体数字，而用表示程度的形容词或者副词去描述状态/趋势 contrasted sharply with the three previous countries.
Overall, the change of popularity between the two years varied markedly from one country to another.
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7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
