7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
雅思小作文题目
The chart below shows the sales of four kinds of games around the world in 2000 and 2006.
Summarise the information by selecting and reporting the main features, and make comparisons where relevant.
范文及解析
The bar chart is an illustration of the quantities of four kinds of games sold on the global scale, and two separate years, which are 2000 and 2006, are investigated.
The growth of sales of mobile phone games is particularly notable, since the number, which was zero in 2000, surged to 150 million. So was that the case of online games. The sales started from the scratch to a tremendous level of 180 million copies.
应题关键：如果图中给出的数据比较少，需要充分挖掘可写的信息点：
To compare the two years, the year of 2006 witnessed an almost four-fold increase (from 70 million to 270 million) in the sales of hand-held games, and the increase was the fastest in terms of the number of copies. It is also notable that the sales of this type of games was highest in both years. Console games had the noteworthy low levels of sales, which exceeded 50 million in neither of the two years.
Overall, the games except the console game had a remarkable / considerable / marked / massive(表程度的形容词从来都是数据型图表达的词汇重点)increase in their sales.
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7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
