7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
小小一个with，往往也能成为写作的制胜法宝。
本期，我们将通过《剑桥10》Test 2 小作文来看考官会怎么用with：
“附加变化”
Sweden and Denmark showed a different pattern, with falls in banana sales from 1.8-1 and 2-0.9 million euros.
写法：with +趋势名词+数据
解析：
1. 句子主干部分先作概括性描述(总)：两国情况不一
2. 其后以with falls详细展开(分)，添上具体数值以凸显并证明主干：销售额减少的情况不同
3. 仿写：Sweden and Denmark showed a similar pattern, with an increase of 0.2 million euros in Fairtrade coffee sales.
“排除异己”
Comparing the two tables, it is clear that in 1999 Fairtrade coffee sales ranged from 0.8-3 million euros in these five countries, while banana sales also mostly clustered between 0.6 and 2 million euros, with Switzerland the outlier at a huge 15 million euros.
写法：with + noun. the outlier + 数据
解析：
1. 本句很长，我们大致梳理句子内容为：1999年，咖啡销售额在0.8-3 million euros之间，而香蕉销售额基本集中在0.6-2 million euros之间。简言之，为数据划定一个范围。
2. 但有时，这组数据间会有“异军”突起，此时不妨用with短语来排除特殊项。
3. 本句还可以借鉴的地方在：在Switzerland后补上同位语名词“the outlier 异常值” 。
4. 仿写：In 1999, Fairtrade coffee sales mostly ranged between 1 and 6 million euros, with the UK the outlier at a huge 20 million euros.
with的用法还有，我们下期再细数!
英语雅思培训
英语是当今世界上主要的国际通用语言这一，也是世界上最广泛使用的语言。
开课啦
英语雅思高效培训班是讲师团历经数年，潜心打磨出来的一款新媒体运营爆款课程，行业众多大咖共同定制，课程由浅入深，从理论到时间，充分调动学员热情在线直播授课。
上课方式
①在线直播教学
②在线点评互动和课后答疑
③全程辅导的教学模式
课程内容大纲
①语音：能用国际音标和基本读音规则正确拼读单词，朗读时语音、语调基本正确。
②语音：能用国际音标和基本读音规则正确拼读单词，朗读时语音、语调基本正确。
③语法：进一步巩固和加深基本语法知识并能运用所学语法知识解决阅读翻译中的问题
④说的能力：能进行简单的日常会话，能根据所学的教材内容进行问答和复述。
纯正地道口语
10000多位全球外籍教师团队，来自美国、英国、菲律宾等国家，具有国际专业英语教学资格认证及各行业工作背景。根据中国学生的特点，甄选多年执教经验的优秀外教给每一位学习者带来互动式学习体验，能够采取各类有针对性的教学方式。
超高的性价比
精选8大英语雅思课程类别，包含近百门主推精品课程，可以满足各个年龄群学习的需求，且课程性价比超高，不超过40元/节，质优价廉保证每一个家庭都能负担得起
7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
