7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
应对
Some people think that it is more beneficial to take part in sports which are played in teams, like football. But others think taking part in individual sports is better, like swimming.
Discuss both of the views and give your own opinion.
这个题目
学生在主体部分第二段第 一句写了下面这句话：
Group sports help people develop their communication and teamwork skills at work.
是不是太稀松平常，而且你也差不多写成这样?心里也明白这个句子也不值什么分数?
看看教师修改后的句子：
In a group sport, participants, those who are on the same team, need to communicate and work together. The sports field is therefore where their communication skills and teamwork spirit develop.
首先，多出了一个句子，其实也就是把原先的一句话拆分成两句话来说。第 一句话说群体运动中参与者做什么，第二句再说从而收获什么。
第 一句其实除了同位语(“those who are on the same team”)现象，也没啥好说的了。确实是，但是大家可别忘记这个关键的语法现象是在英语中很常用的哈，同位语的“补充和解释”功能真的太重要了。
第二句其实也是很简单的一个“主(The sports field)——系(is)——表(where their communication skills and teamwork spirit develop)”结构，同时有个“therefore”用来说明这一句与上一句之间的逻辑关系。但是，这个第二句的想法和说法可不简单：1)没有用participants作为主语，也没有用skills作为主语，这两个主语的选择都让句子太平常无聊了，所以用运动场，也就是事情发生的地方作为主语。你品。2)用疑问词 where 引导名词性成分，类似的现象还有 who / what 来引导名词性成分。倒不是这个语法现象难，而是大家会忽略。
小总结
看似简单的语法现象或者句型结构也可以作文写好。但是陈词滥调是式的措辞可不能，要抛弃。
雅思培训基础班
1.课程适合人群/适用阶段
（1）高中水平或雅思5分水平，基础薄弱的学生
（2）基础语法不完备，对雅思没有系统了解的学生
（3）即将进入雅思课程，希望尽早熟悉雅思考题的学生
课程简介
2.课程亮点
（1）1V1定制课程，基础到强化循序渐进。
（2）师资力量雄厚，升学指导团队的平均教龄8年以上
（3）顾问1V1全方位指导，制定专属学习计划
（4）使用原版真题和九天独家辅导资料
（5）实体教学环境，沉浸式高效学习
课程整体介绍
01
02
03
04
05
06
阅读知识点
听力知识点
口语知识点
写作知识点
核心词汇拓展
相关题型分类练习
英语听力
听力常作为一种考试题型，目的在于考察应试者对英语语言的把握，考察考生对英语日常交流的理解能力;通常有听对话选择答案、听句子默写关键字词几种形式。
英语写作
通过本课程的系统学习，每位学生能写出内容充实，在此基础上，掌握撰写毕业论文的基本技能。要熟练掌握提纲及提要和读书报告的撰写技巧，写作速度大约平均在每小时200-300词。
学习收获
现报名可打八五折
（仅限前100名学员）
（1）课前顾问对学生学习能力1对1评估，量身打造课程，帮助学生充分完成课前预习
（2）课中导师双语沟通，进行雅思题型总结，对原版真题进行知识点精讲
（3）课后完成多样化作业并进行学术测试，班主任线上线下24小时答疑
7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
