7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
2021年3月6日雅思大作文题目
In some countries around the world men and women are having children later in life. What are the reasons for this development? What are the effects on society and family life?
范文及解析
01
In modern society, delayed parenthood is nothing unusual. This trend is in my view principally caused by people’s attitude towards career and the development of fertility treatment. In this essay, I will discuss these and analyze how this trend affects society and family life.
解析
Ø 开头部分即说清楚主要的写作内容
Ø 改写题干，关键在于灵活改述而不仅是在单个单词上做同义替换的手脚
Ø parenthood：为人父母
Ø delayed延缓的
02
From the perspective of personal interest, there is a clear incentive for the pregnancies later in life: to increase the lifetime earning potential (为了工作多赚钱). Currently, increasingly men and women are career-oriented, thus delaying marriage to their 30s or even 40s to seek more education and secure a better job. This is especially true in some women, who believe that early marriage and childbirth will hinder them from advancing in work. High technology has also contributed to the flexibility in fertility (生育技术使人们无需担心生育能力退化而早早产子). Unlike decades ago, when women worried about waning fertility and gave birth early, nowadays, couples can choose egg freezing, which enables them to wait until the right time to be parents.
解析
Ø 回应个写作任务，分析原因
Ø incentive：动机
Ø pregnancies later in life：晚育
Ø career-oriented：以工作为重的
Ø secure获得
Ø hinder sb. from doing sth.：妨碍
Ø fertility 生育
Ø waning 衰退的
03
Exactly because of these reasons above, when a couple finally decides to have their own child, their family life gain certain perks. This is because older parents, in most cases, have already achieved their career goals. With a stable income, they tend to be more tolerant and focused in parenting, thereby a positive growth environment for children and a harmonious parent-child relationship (对家庭：成长环境好、家庭关系和睦). Although the individuals have seen virtues in the delay, this is not necessarily the case with the whole society. More precisely, the low birthrate would inevitably translate into the aging of population, and the graying society, in other words, means a lack of productive labors in the near future (对社会：老龄化严重、劳动力缺乏).
解析
Ø 回应第二个写作任务，分析影响
Ø perk：好处
Ø parenting：育儿
Ø translate into：转化
Ø the graying society：老龄化社会
Ø productive labor：有价值的劳动力
04
In conclusion, there are diverse reasons and effects of having children later in life. To be qualified expectant parents, it is necessary to think clearly about all the existing pros and cons.
解析
Ø 总结上文
Ø Expectant parents：准父母
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7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
