7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
2021年5月15雅思大作文题目
People should look after their health as a duty to the society where they live, rather than their own benefits. To what extent do you agree or disagree?
范文及解析
Introduction
When health problems of the public are turning into a social concern, many deem that individuals, as a member of the community, should maintain their health in terms of fulfilling one of their social obligations instead of reaping their own benefits. From my perspective, I tend to think otherwise.
【解析】
注意题干中的rather than(而不是)，意味着这个观点是认为“take care of their health”只是“a duty to the society”。我们站其对立面时，可以是认为保持健康“只”和个人相关，也可站在“与个人和社会均有关”。曾有类似题目问的是“个人保持健康应该是个人负责还是政府负责”，要区分这两个问题的差异。
Concession & Refutation
Admittedly, it is justifiable for some to perform their social duty by leading a healthy life. This is mainly because as a member of society, one throughout his or her entire life usually enjoys the social welfare, especially in health care, such as footing part of the medical bills, offering free vaccinations, and investing in medical research for the sake of bettering people’s well-being. In return, it naturally follows that citizens should assume their responsibility to repay the community by at least not putting extra burden on the corridors of power. In other words, citizens should facilitate the reduction of financial cost in medical field, and thus stay healthy to this end. However, this is an incomplete part of the whole picture, which indicates that individuals should adopt healthy habits not only for social duties but also for their personal benefits.
【解析】
以社会公民的身份享受社会带来福利的同时，人们也应该有责任回报社会，起码不要给社会的医疗系统增加额外负担。但是，这不是事件的全貌，意味着人们同时也得从个人利益出发。
Argument
As a matter of fact, aiming at reaping one’s own benefits is more likely to enable him or her to secure a sound physique. Such is human nature that people usually have every reason to negotiate the impediments and fulfil the goal for their own sake, with a sense of social responsibility being too abstract to serve as the motivation. A typical example is what happened in China at the beginning of 2020 when the nightmarish pandemic – COVID-19 – impacted. Why did most Chinese citizens conform to a series of policies issued by the government and stay at home for months during the lockdown? The answer may be the social obligation of helping alleviate the tension, but a more real response to this question is human’s innate fear of suffering from the torture of diseases, physically and mentally.
【解析】
人的本性使然，当出于个人利益，更可能完成保持健康这件事，最终达到个人和社会都获益的共赢结果。回想2020年初，为什么大多数国人会乖乖接受封城隔离等一系列措施?是社会责任感，也更是对病痛乃至死亡的恐惧。
Conclusion
To sum up, it is much easier for citizens to stay healthy for the purpose of deriving their own benefits, which further secures a win-win result for both individuals and the society.
【解析】
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7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
