7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
应对
It is believed by many that those people who read for pleasure are better in imagination and language skills than those who prefer to watch TV.
To what extent do you agree or disagree?
这道小作文题目
学生在开头是这么表态的：
Many people hold the belief that reading has more benefits in terms of imagination and language skills, which I don’t agree with.
※ 忽略这句话中的某些informal expressions，我们先来看一下题目。
※ 题目中有明显的比较级：better，作阅读和看电视的对比，在这类题目中直接写“I don’t agree with”是不是欠妥呢?读者会有这样的疑惑：不同意的话，意思是watching TV is better than reading，抑或是watching TV is as good as reading?
教师修改后如下：
Many people hold the belief that reading has more benefits in terms of imagination and language skills. However, I think it does not play as much of a role in this as watching TV does.
※ 所以，我们主要调整了表态句，更清晰地向读者传递自己的立场：阅读不如看电视来得有效。
※ as … as… 比较结构“和…一样”
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7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
