7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
《剑16》Test 2 小作文
审题
常规的制造类流程图，图不难看懂，注意所有信息包含(TA)，衔接手段(CC)，动词使用灵动(LR)，以及语法层面不能都是简单句(GRA)。
Rephrasing
The flow chart is an illustration of how sugar is manufactured from sugar cane.
主句部分可以从句型上进行改写，将主谓宾改为主系表结构，of后面则是how引导的从句。
Body 1
To produce cane sugar, one raw material – <同位语的插入现象 ripe sugar canes – is the necessity. <先后顺序可以利用时态来体现 Having matured for one year to a year and a half, the canes are reaped <注意两个箭头，可使用平行结构 either by a giant harvester or by farmers with sickles. <表语从句 The subsequent step is that the <顶针：前一个的动词可以转成同根词不同词性变体，加强步骤间衔接紧凑 harvested canes are squeezed into juice by a rolling crusher. Till now, all the preparatory procedures are accomplished.
利用时态、句式、同根词变体等方式，进行衔接，而非机械使用firstly, secondly, then等。
Body 2
After preparation, <倒装句 here comes the next step of pouring the raw juice into a filter made of limestone to have the juice refined. <方位词引导的完全倒装句 At the bottom of this filter is an exit, through which the <同根词不同词性变体 filtered fluid is instilled in a heated stove, in which it is turned into thick syrup by evaporating the moisture. Afterwards, the hot syrup is placed in a spinning centrifuge for the purpose of detaching the sugar crystals from the liquid. The process ends with dehydrating and chilling the sugar solids in a container.
Lexis: 重点关注标红动词与图中动词的同义替换。
Overview
Overall, the method whereby cane sugar is produced is time-consuming, consisting of four main procedures – cultivating, pressing, separating, and drying, and the equipment used is rather primitive.
TA：考官对于overview的要求，在近几年一直反复强调需要more detailed，因此步骤需稍微细化。
GRA：whereby后面是关系副词引导的定语从句，等同于through which。
雅思培训基础班
1.课程适合人群/适用阶段
（1）高中水平或雅思5分水平，基础薄弱的学生
（2）基础语法不完备，对雅思没有系统了解的学生
（3）即将进入雅思课程，希望尽早熟悉雅思考题的学生
课程简介
2.课程亮点
（1）1V1定制课程，基础到强化循序渐进。
（2）师资力量雄厚，升学指导团队的平均教龄8年以上
（3）顾问1V1全方位指导，制定专属学习计划
（4）使用原版真题和九天独家辅导资料
（5）实体教学环境，沉浸式高效学习
课程整体介绍
01
02
03
04
05
06
阅读知识点
听力知识点
口语知识点
写作知识点
核心词汇拓展
相关题型分类练习
英语听力
听力常作为一种考试题型，目的在于考察应试者对英语语言的把握，考察考生对英语日常交流的理解能力;通常有听对话选择答案、听句子默写关键字词几种形式。
英语写作
通过本课程的系统学习，每位学生能写出内容充实，在此基础上，掌握撰写毕业论文的基本技能。要熟练掌握提纲及提要和读书报告的撰写技巧，写作速度大约平均在每小时200-300词。
学习收获
现报名可打八五折
（仅限前100名学员）
（1）课前顾问对学生学习能力1对1评估，量身打造课程，帮助学生充分完成课前预习
（2）课中导师双语沟通，进行雅思题型总结，对原版真题进行知识点精讲
（3）课后完成多样化作业并进行学术测试，班主任线上线下24小时答疑
7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
