7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
2021年6月19雅思大作文题目
In education and employment, some people work harder than others. Why do some people work harder than others? Is it always a good thing to work hard?
看到这道题目，不禁让大家会想到最近的两大热词：
内卷：rat race, involution
躺平：lie flat
范文及解析
Introduction
Some people are always more industrious than others in academic study or at work. On the face of it, there could be several reasons why this is the case, but is it always a good thing?
【解析】
industrious 勤勉的 adj.
on the face of it 乍一看
Body Paragraph 1
For the reasons, firstly, there is a clear connection between diligence and success. In this competitive world, being more hard-working, the one is more likely to excel other ambitious ones around and grab more opportunities, thus earning more as a reward. This payoff is apriority to many people as they all have to cover fees for housing, food, and health care, and wish to maintain a reasonable quality of life. Some others simply enjoy what they are studying or working on, to whom passion is the major incentive not to slack off. To know that they have given as much energy as they can to the course or career appealing to them is fulfilling in itself.
【解析】
先回应第 一个问题：why some people work harder?
有些人更勤奋是为了成功，另一些人更勤奋是因为热衷。
diligence 勤奋n.
excel 胜过 v.
grab 抓住 v.
priority 首要任务 n.
maintain 维持 v.
incentive 动力 n.
slack off 懈怠
fulfilling 满足 n.
Body Paragraph 2
Although some people advocate industriousness for what it can bring: material gain and a feeling of satisfaction, I would argue that there are some hidden pitfalls if one is too immersedin study or work. For one, people who frequently push themselves to the limit tend to suffer more from stress and fatigue, as too much physical and mental exertion is draining them. For another, it may undermine people’s sense of job security and satisfaction. This is because some of them, eager to get their hard work noticed and recognized, would be plagued and view their study and work less positively if they fail to receive enough appreciation.
【解析】
回应第二个问题：is it always a good thing?
我们当然认可其好处，但不可否认总会存在一些弊病。
industriousness 勤勉 n.
pitfall 隐患 n.
immersed 沉浸的 adj.
fatigue 疲劳 n.
drain 使精疲力竭 v.
undermine 渐渐降低 v.
plague 折磨、苦恼 v.
Conclusion
In conclusion, some people work harder for a reasonable quality of life or self-fulfillment. However, it seems that there would be some problems if they work too hard, and therefore, I think it could be better, sometimes, to cut themselves some slack.
【解析】
cut oneself some slack 放自己一马
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7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
