7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
应对
The spread of multinational companies and the resulting increase of globalization produce positive effects to everyone.
Do you agree or disagree?
这道题目
考生是这样写的
As the more factories are set up, the more waste will be produced, which exactly does harm to the earth, such as plastic and fossil fuels.
本期，我们来学习“举例”，大家可以先看一下本句的例子是否有不恰当之处。
教师修改后如下
As more factories are set up, more waste such as plastic will be produced, which does harm to the earth.
☆ 我们都知道，例证都是在细化前序信息，那么原句中such as plastic and fossil fuels的位置就很尴尬，它更靠近earth就暗指plastic and fossil fuels所细化的对象是earth了，明显不合理，因此需要提前到waste一词之后，靠近它所细化的对象;
☆ 其次，and前后的两个词plastic“塑料”和fossil fuels“化石能源”是无法并列的，fossil fuels亦不是对waste的例证，所以删除;
☆ 识别句中的the more… the more… 结构，它本身含有“随着”的含义，不需要as引出;
☆ exactly的用法：
1. 用在数量、位置前强调“恰好”：exactly ten metres in height
2. 作为回答“正是如此”：Exactly.
3. 放在问句中质问“到底”：What exactly do you mean?
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7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
