7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
2021年6月26雅思大作文题目
Some people think travelling abroad is necessary, while others think that is not necessary because TV and the internet can give the same information. Discuss both views and give your own opinion.
范文及解析
Introduction
To glimpse exotic cultures, some deem that overseas travels are no longer necessary since TV and internet have made everything possible. However, while people can enjoy certain convenience brought by such cutting-edge technologies, they may also risk losing some other essential things that in-person experience can offer.
【解析】老话题：有了网络，啥都能被取代?观点互斥，站边可以降低写作难度。
glimpse v. 短暂感受
risk doing…. 冒险做…
in-person adj. 亲身的
Body 1
For one thing, rarely can viewers and net surfers get fully immersed in their “travel” in front of a plain screen. Admittedly, by simply clicking a remote controller or a mouse, people canaccess some programmes and websites that feature renowned tourist attractions abroad, either natural scenery or artificial landmarks, engaging in a virtual tour without stepping a foot on another continent. However, online experience is overshadowed by the in-person one, owing to the atmosphere. It is the whistle of a bird or the red brick embedded in an ancient wall that can spark a person’s sense of connection with the exotic natural landscape or the history witnessed by the wall having stood on this land for centuries, thus opening the door tofull immersion; this, nevertheless, is entirely impossible with a cold screen no matter how vivid the images it can present.
【解析】首句抛出主题句：细化people身份，利用viewers和net surfers点出“线上游览”氛围差了点。后面通过对比论证详细论述：虽然电视节目或网页也可欣赏自然风光或是人造地标，但相比亲身体会缺少了“感同身受”。
access v. 获取
feature v. 以…为特征
virtual v. 虚拟的
whistle n. 啭鸣;唧啾
spark v. 激发
open the door to sth. 使…成为可能
Body 2
Furthermore, the home-based travelling mode is not satisfactory as it also deprives tourists of the opportunities of interactions with the locals. To illustrate, unlike the pictures and videos posted online, which simply deliver dull introductions and meanwhile shut the audience away outside the screen, overseas travels bestow upon visitors the face-to-face communication with the local citizens. In other words, a single word or a body gesture in locals’ daily life can easily facilitate tourists to capture the view of how those locals live, whereas such chances tend towither away when people merely sweeping over the pictures presented on the websites.
【解析】对比论证第二个论点：与当地人的交流
▷ deprive sb. of sth. 剥夺某人某物
▷ bestow sth. upon sb. 给予某人某物
▷ wither away 消逝
▷ sweep over 一扫而过
Conclusion
To recapitulate, though flexibility, be it spatially or temporally, can be offered by TV and the internet, complete reliance on them may render overseas travels neither impressive nor comprehensive.
【解析】重申观点
▷ recapitulate v. 总结
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7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
