7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
《剑16》Test 4 大作文
01、The automotive industry is witnessing game-changing development, and thisrevolutionary change lies in the galloping of the driverless technology. As modern as they may look, those driverless vehicles are unexciting and rattlingoverall. (33 words)
本段解析
将题目中的cars，buses and trucks概括为automotive industry。在开头段落清晰表明全文的主要观点，无人驾驶总体而言令人不安。
* automotive 汽车的
* game-changing 变革性的
* revolutionary 革命性的
* gallop 快速发展(不及物动词)
* rattling 使人不安的
02、Safety issues are the immediate concern. There have been reports about themalfunction of the Artificial Intelligence technology installed on the vehicles. There have also been reports about humans and AI struggling for the control over the steering wheel and the pedals. Those reports make quite a few peoplesuspicious of whether the driverless technology is solid and reliable. As a matter of fact, this hazard is never officially negated, thereby remaining as the biggest drawback of this driverless technology. (80 words)
本段解析
主体第 一段提出无人驾驶最 大的缺点，即安全问题。安全问题里面又涉及两个具体的理由。主体段开头一般是比较概括性的句子，不需要写太长，一上来就太长读起来也会比较费劲。
* immediate 当前的
* malfunction 故障(可数名词)
* install 安装，安置(及物动词)
* struggle 争夺(不及物动词，通常和for连用，struggle with sb for sth)
* quite a few 很多
* suspicious 不信任的，持有怀疑态度的(通常和of连用)
* solid 可靠的
* hazard 危险(可数名词)
* negate 否认(及物动词)
03、The deprivation of the fun of driving is another disappointment. The exciting “the sheer fun of driving” slogan may no longer be seen, and completelyautomatic cars (different from cars with the automatic gear) can hardly be exciting for a considerable number of male drivers, who finally are able to afford a nice car they have always wanted since their youth. What they want is the sense of coolness created by their skillful manipulation of the cars rather than theease. The hands-off experience is certainly undesirable. (89 words)
本段解析
主体第二段提出无人驾驶的第二个缺点，中间使用举例论证。头尾两个短句，中间两个长难句，形成一种错落有致的感觉。
* deprivation 剥夺
* disappointment 令人失望的事/人(可数名词)
* automatic 自动的
* considerable 很大的
* sense of coolness 酷
* skillful 熟练的
* manipulation 操作
* ease舒适，安逸(不可数名词)
* hands-off 放手的
* undesirable 不想要的
04、In fairness, the driverless technology is a groundbreaking advance. At present, its development and application have afforded convenience and created economic benefits. Cars with this technology are easy to park and alert human drivers to potential collisions. Other vehicles using this technology are being used in more and more settings, such as airport shuttle buses and trains, and accordingly there have been reductions in the labor cost. (89 words)
本段解析
第三主体段是折中段。之前两段都是在讲无人驾驶的缺点，这一段简单题一下优点，文章看起来更有批判性。
* in fairness 公平地说
* groundbreaking 革新的
* advance 进步
* application 运用(可数名词)
* afford 提供(及物名词)
* alert 使警惕(及物名词，常和to连用，alert sb to do sth，alert sb to sth)
* collision 碰撞事故(可数名词)
05、Overall, the driverless technology will eventually reach a high level of accuracy,precision and sophistication. But now the faults are evident, and the merits are less so. (27 words)
本段解析
结尾段概括总结，不需要细写。再次点明主旨，就目前为止，无人驾驶的问题还是显而易见的。
*accuracy 准确度(不可数名词)
* precision 精确度(不可数名词)
* sophistication 成熟度(不可数名词)
* fault 缺点(可数名词)
* evident 显而易见的
* merit 优点(可数名词)
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7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
