7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
《剑桥雅思真题16》如约而至，我们的解析也如约而至，今天就带大家来看一看写作部分有了哪些变化，而这些变化又给我们接下来的备考带来了哪些启发。
Task 1 小作文
Test 1属于非常典型的数据类组合图，这也是从去年7月11日雅思恢复线下笔试的高频题型，几乎可以占到小作文考题总量的一半。在今年接下来的笔试中，这种题型应该也是考察的重点，有计划考试的同学一定要关注!
组合题的写作核心是在概述段(Overview)以及中间每段第 一句的论点(key/main features)建立起两幅图的联系，因为出题的考官不可能把两张没有关系的图表组合在一起命题。
例如剑16 Test 1的这道题目
概述段的大致思路为：Overall, 家用电器的拥有量可能会影响人们做家务的时间(may be influenced by... or the figures suggest a link between...and...)。
简单的中间两段的论点是：A. 拥有这三种家用电器的家庭的比例随时间增加;B. 上述的特征可能导致了人们用于家务的时间在下降。
高分段的同学要注意到一个特殊的时间点，1980年。
虽然概述段和上面的一样，但中间两段的论点分别是：A. 1920-1980年拥有这三种家用电器的家庭的比例剧烈增加，同时人们做家务的时间也在迅速下降;B. 1980年以后，拥有这三种家用电器的家庭的比例缓增，趋于饱和，同时人们做家务的时间继续减少但幅度变小。
剑16的另外三个小作文均不是数据类题目，而是两篇流程图以及一篇地图，但从今年目前的笔试情况看，流程图和地图和往年一样，都不属于高频考题，大家不用过于紧张，但考前要做好充分准备。
流程图的写作核心是能够将其分成几个关键阶段进行概述：identify the key stages in the process, how many stages there are, and what each are briefly。而地图的核心是概括变化，不要只局限于描述方位：summarize the changes in the pictures。Task 2 大作文
提问方式来看，依旧是几种常考的题型。再结合今年年初至今的笔试情况看，大概存在如下趋势：
A. 观点类(To what extent do you agree or disagree?)和报告类(What do you think are the causes of this problem? / What measures can be taken to solve this problem? / What effect does it has on society / etc.)是高频题型;
B. 利弊类(Do you think this is a positive or negative development? / Do the advantages of this outweigh its disadvantages?)以及讨论类(Discuss both these views and give your own opinion.)较少。
话题来看，依旧是以社会类为主，这些话题可能涉及到大部分考生的知识盲区
例如Test 1 & 4，这些无疑对年纪较小或知识面较窄的考生是极大的挑战，这要求我们平时要注意多读多看多思考，增加自己的阅历和知识储备，须知雅思写作从来对孩子都是不友好的(not kid friendly)。
此外，should搭配agree or disagree(例如Task 3)依旧是经典组合之一，注意从可行性，公平性和必要性三个角度出发展开论述。
Test 2虽然是广告，但要注意不是去写广告的利弊，而是讨论广告强调产品在某些方面是新的这一现象的原因和影响，一旦审题不仔细，极有可能出现离题的问题。
雅思培训基础班
1.课程适合人群/适用阶段
（1）高中水平或雅思5分水平，基础薄弱的学生
（2）基础语法不完备，对雅思没有系统了解的学生
（3）即将进入雅思课程，希望尽早熟悉雅思考题的学生
课程简介
2.课程亮点
（1）1V1定制课程，基础到强化循序渐进。
（2）师资力量雄厚，升学指导团队的平均教龄8年以上
（3）顾问1V1全方位指导，制定专属学习计划
（4）使用原版真题和九天独家辅导资料
（5）实体教学环境，沉浸式高效学习
课程整体介绍
01
02
03
04
05
06
阅读知识点
听力知识点
口语知识点
写作知识点
核心词汇拓展
相关题型分类练习
英语听力
听力常作为一种考试题型，目的在于考察应试者对英语语言的把握，考察考生对英语日常交流的理解能力;通常有听对话选择答案、听句子默写关键字词几种形式。
英语写作
通过本课程的系统学习，每位学生能写出内容充实，在此基础上，掌握撰写毕业论文的基本技能。要熟练掌握提纲及提要和读书报告的撰写技巧，写作速度大约平均在每小时200-300词。
学习收获
现报名可打八五折
（仅限前100名学员）
（1）课前顾问对学生学习能力1对1评估，量身打造课程，帮助学生充分完成课前预习
（2）课中导师双语沟通，进行雅思题型总结，对原版真题进行知识点精讲
（3）课后完成多样化作业并进行学术测试，班主任线上线下24小时答疑
7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
