7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
雅思7分大作文范文：现代通讯的好处与坏处
年8月12日雅思大作文题目Some groups of people benefit much from modern communication technologies, but others think they are not beneficial. To what extent do you agree or disagree?
本次考试的作文题目关于现代通讯科技的好处和坏处，应该说这是一个经常被考试的话题，也是各位烤鸭熟悉的话题，因此，本题的内容构思应该不成什么问题。
现代通讯科技有哪些?包括email, twitter, we-chat, facebook等等，这些科技大大加快了人与人之间的沟通速度，降低了沟通的成本，因此对那些需要沟通的人或事来说，这些通讯科技无疑是有作用的，比如某个人需要紧急帮助的消息可以在一小时内传遍全球，和传统的交流方式相比，这无疑是有利的。
另外，现代通讯科技还可以让人在不见面的情况下就可以通过发图片视频等方式顺利交流，这可以避免面对面交流的尴尬，往往使交流更有效。
当然，现代通讯科技也有不好的地方，比如人们过于依赖远程交流，妨碍了面对面交流的能力，而且这种基于数字化技术的交流方式也更容易引起法律方面的纠纷，更不用说，过于依赖手机交流容易引发安全问题和身体健康问题。
老师笔记
01
Nowadays, modern communication technologies such as email, twitter, we-chat and facebook have dominated our life in such a way that we no longer need to write letters or make phone calls. However, people have mixed opinions concerning the benefits of these communication technologies.
今天，诸如电子邮件、推特、微信、脸书之类的先进通讯技术已经主导了我们的生活，我们甚至已经不再需要写作或打电话了。然后，关于这些通讯技术的益处，人们有不同的意见。
解析
(1)本段用细化列举的方式对原文进行重新改写，并很快进入正题。
02
People rooting for the advent of modern communication technologies find these new ways of communication, compared with the traditional ones, can effectively reduce the time and costs of communication among people. This is indeed true. As we have seen, for example, it is these new technologies that have made the multi-national management possible. In another case, a patient in urgent need of a kidneytransplant twittered his condition and in less than one hour, he received more than one thousand responses from all over the globe. All this was unimaginable in the past.
为先进通讯科技的到来而欢呼的人发现，与传统相比，这些新型的通讯方式可以有效地降低人们交流的时间和成本。的确如此。比如，正如我们已经看到的那样，正是有了这些新技术，跨过公司的管理才成为了可能。再比如，一位急需肾移植的病人推特了他的病情，不到一小时，他就收到了来自全球的超过一千个反馈。在以前，这些都是不可想象的。
解析
(1)本段写现代通讯技术带来的益处：降低交流时间和成本。主要通过举例来论证。
(2)root for… 为……欢呼
(3)advent 来临;到来
(4)multi-national 跨国的
(5)transplant 移植
03
Yet modern communication technologies can be negative in some ways. While some people may find it a good thing that they can avoid face-to-face communication by sending digital pictures or videos, this lack of face-to-face exchange may actuallyimpair our ability to properly express our personal feelings or opinions. The heavydependence on the digital communication technologies, for instance, may result in our failure to understand other people’s facial expression and other body language, which in turn may lead to the failure of the communication. In addition, without much personal warmth, this technology-based communication creates distances among people and makes them care less about each other, turning this world into a much colder place.
然而，现代通讯技术在某些方面也是不利的。通过发电子图片或视频可以避免面对面交流，有些人也许会认为这是件好事，但缺乏面对面沟通却可能损坏我们恰当表达个人情感和意见的能力。比如，过于依赖电子通讯技术，可能导致我们无法理解别人的面部表情和其他身体语言，这反过来又会导致交流的失败。此外，由于缺少人与人交流的热度，这种基于技术的通讯方式会给人们制造距离，让他们不太相互关心，从而让这个世界冷漠得多。
解析
(1)本段讨论当代通讯技术可能带来的问题：首先是损害我们的面对面交流能力，其次是让人与人之间的关系变得更加冷漠。
(2) impair 损害
(3) dependence 依赖
04
In my opinion, modern digital means of communication are certainly a positive development because they can help to solve many of our problems. What remains to be done is that we make the best use of them and reduce the risks they mayinvolve.
我认为，现代数字化通讯方式无疑是积极的进步，因为它们可以帮助我们解决问题。我们应该做的是充分利用它们，同时降低它们可能带来的风险。
解析
(1)本段是结论，提出自己的观点。
(2) involve 包含
(2)dominate 控制;主导
(3)mixed 混杂的，不一致的
作者唐伟胜,新航道特约雅思学术顾问，广东外语外贸大学、博士，中国英语教育。
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英语是当今世界上主要的国际通用语言这一，也是世界上最广泛使用的语言。
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③语法：进一步巩固和加深基本语法知识并能运用所学语法知识解决阅读翻译中的问题
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7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
