7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年8月3日雅思大作文题目 " Some people think that a university student should choose a particular subject rather than a wider range of subjects. To what extent do you agree or disagree?
关于学生该学哪些课程这类话题，一直是雅思考试写作的常客，包括：
中学生是否应该学绘画、历史这类课程(2013/5/18, /12/20)
为什么有些学生不愿意读理科(2013/2/23)
政府是否应该只支持大学生从事科学类研究(2012/9/15)
为什么女生喜欢文科而男生喜欢理科(2011/7/28)
应该让政府来决定大学生学什么还是让学生自己选择(/7/30)等。
本次考题的重点略有不同，问的是：大学生应该只学某一门课程，还是应该学课程?
对这个问题，可能有些人会认为，只学一门课程有好处，学生可以集中全部精力学好这门课程，然后毕业后就能成为某个领域的，因此更容易找到工作，而学习多门课程可能让学生分心，其结果是什么都学不好。应该说，这个想法是有道理的。
但是，若换个思维角度，我们又会发现，大学生只学某一门课程又有负面的影响。
首先，只学一门课程会导致大学生思维狭窄，现在领域都是跨学科的，需要多学科知识才能真正学好某一门课程;
其次，工作好也不仅需要专业知识，还需要各种各样非专业知识，尤其是希望成为团队领导，更是需要各种专业外的知识;
老师笔记
01
Many people hold that a university student should focus on one particular subject rather than a wider range of subjects. This, according to these people, will help the university students to concentrate on the subject they are studying without beingdistracted by having to spend time and energy on other subjects. The natural result is that the students can master the subject better and find a better job after they graduate.
人认为，大学生应该聚焦学习某一门课程，而不是学各种不同的课程。在这些人看来，这样做可以帮助大学生们集中精力学习他们学习的课程，而不必因为在其他科目上花时间和精力而分心。自然的结果就是学生们可以地掌握这门课，毕业后可以找到的工作。
解析
(1)本段直接进入主题，分析只学一门课程可能带来的好处。
(2) focus on 聚焦于......
(3) concentrate on 集中精力于......
(4) distract 使分心
02
This argument is great, yet only seemingly so. In the first place, to choose only one particular subject is not the surest way to learn this subject well. Today, almost every subject is interdisciplinary in nature. For example, linguistic studies requireextensive knowledge of statistics, and modern astronomy is based on mathematics. It is thus very unlikely to really master a subject without much knowledge from other subjects. Secondly, to be equipped with the knowledge of only one subject is not enough for a complex job, which often demands a wide range of knowledge and capabilities. This is especially true when you are expected to become a team leader. Finally, it would be extremely boring and wasteful to choose only one subject in your university when you are faced with an amazing number of other choices.
这个观点很不错，然而只是看起来不错。首先，只选择某门课程并不能确保就能把这门课学好。今天，几乎所有课程本质上都是跨学科的。比如，语言学研究需要具有广博的统计学知识，现代天文学是基于数学的。因此，没有来自其他课程的知识，想要真正掌握某一门课程是不可能的。其次，仅配备某一课程的知识不足以应付一项复杂的工作，它往往需要全面的知识和能力，尤其是当大家期待你成为团队领导的时候。最后，在大学里，当你面对不计其数的选择时，你仅选择一门课程，这不免显得无聊和浪费。
解析
(1)本段从三个方面由浅入深地分析只选择一门课程的不利之处。
(2)seemingly 表面看起来地
(3)interdisciplinary 跨学科的
(4)extensive 广博的
(5)statistics 统计学;数据统计
(6)astronomy 天文学
(7)capability能力
03
To choose one particular subject, then, may help you get a job after you leave the university, but to be open to as many other subjects as possible is more advisableif your wish is to have a masterful command of the subject you choose, to achievea better career development, and to live a more interesting life.
这样，虽然只选择一门课程也许可以帮助你离开学校后找到一份工作，但是，如果你希望对你选择的课程有级的把握，希望实现的职业发展，希望过更加有趣的生活，那么，接纳尽量多的其他课程是更为可取的。
解析
(1) 本段是结论，总结前文讨论的内容。
(2) be open to... 不排斥......;接纳......
(3) advisable 可取的
(4) masterful 级的;
(5) achieve 实现;达到
最后，仅学某一门专业，而放弃掉其他专业的知识，这样的人生过于无趣，也不完整。因此，为了便于毕业后找到工作，在大学重点学习某一门课程是可取的，但为了地学习这门课程，为了毕业后职业发展更快，人生更完整，大学生不应放弃其他课程的学习，而是要尽量丰富自己的知识结构。
这样的分析路数，各位烤鸭是否能get到?那么接下来就请仔细阅读唐老师的7分范文，学习唐老师是如何将以上思想用语言表达出来的。
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7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
