7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
考官是如何巧妙改写雅思写作话题的？雅思写作中，同学在拿到一个大作文题目后，总是不知道如何改写话题，结果往往要么是没有改写基本照抄，要么就是词汇改写不准确甚至错误。所以，下面北京新航道小编带大家看下：根据剑桥真题8上面的一篇范文来看看考官是如何巧妙改写话题的。
Increasing the price of petrol is the best way to solve growing traffic and pollution problems. To what extent do you agree or disagree? What other measures do you think might be effective? (p.79, C8)
很明显，题目中的观点是油价是的方式(Increasing the price of petrol is the best way)，而话题则是交通和污染问题( growing traffic and pollution problems)。那么，在考官的范文中，这个话题是如何进行改写的呢?
Introduction: traffic and pollution from vehicles
Body 1: the increase in traffic and pollution
Body 2: the problem of pollution
Body 3: traffic congestion
Conclusion: long-term traffic and pollution reductions
- p.167, C8
我们可以看到，考官在重述题目的话题(rewrite the question topic)时，traffic和pollution这两个单词并没有替换过，而是通过加减词汇(例如traffic改成traffic congestion)或者调整单词顺序(例如pollution problems改成the problem of pollution)的方式进行改写的，因此我们在遇到类似情况时，也可以使用这两种技巧，这样就可以轻松改写题目的话题了。
来看一个例子：
Individuals can do nothing to improve the environment. Only governments and large companies can make a difference. To what extent do you agree or disagree?
在上述题目中，话题是improve the environment，写作时大家不需要纠结如何改写environment这个单词，可以利用加减词汇和调整单词顺序的技巧进行替换，就会变得容易，例如，protect the environment, protect the natural environment, protection of the environment, environmental protection等等。
同样我们再来看一个题目：
With the increasing use of mobile phones and computers, fewer people write letters. Some people think that the traditional skill of letter writing will disappear. To what extent do you agree or disagree?
这个题目的话题是write letters，看似很难改写，但是如果使用上述的方法，我们同样可以较为轻松地想到下面的一些替换表达：the skill of letter writing, the tradition of letter writing, letter writing skills, write/send a letter, handwritten letters, a business / love / thank-you letter等。
我们最后再来看一道犯罪类的难题，看看上面这种改写的技巧是否适用。
Some people believe that a police force carrying guns leads to higher levels of violence in society. To what extent do you agree or disagree?
这道题目的Topic是a police force carrying guns，而通过加减词汇和调整单词顺序之后我们可以找到以下的替换：a police force that carries guns, police officers carrying guns, police use of guns, police use of firearms, guns carried by police officers。
所以，在重述Task 2题目的话题时，加减词汇和调整单词顺序总是可以给我们带来意外的惊喜，让你轻轻松松rewrite the topic。
雅思培训基础班
1.课程适合人群/适用阶段
（1）高中水平或雅思5分水平，基础薄弱的学生
（2）基础语法不完备，对雅思没有系统了解的学生
（3）即将进入雅思课程，希望尽早熟悉雅思考题的学生
课程简介
2.课程亮点
（1）1V1定制课程，基础到强化循序渐进。
（2）师资力量雄厚，升学指导团队的平均教龄8年以上
（3）顾问1V1全方位指导，制定专属学习计划
（4）使用原版真题和九天独家辅导资料
（5）实体教学环境，沉浸式高效学习
课程整体介绍
01
02
03
04
05
06
阅读知识点
听力知识点
口语知识点
写作知识点
核心词汇拓展
相关题型分类练习
英语听力
听力常作为一种考试题型，目的在于考察应试者对英语语言的把握，考察考生对英语日常交流的理解能力;通常有听对话选择答案、听句子默写关键字词几种形式。
英语写作
通过本课程的系统学习，每位学生能写出内容充实，在此基础上，掌握撰写毕业论文的基本技能。要熟练掌握提纲及提要和读书报告的撰写技巧，写作速度大约平均在每小时200-300词。
学习收获
现报名可打八五折
（仅限前100名学员）
（1）课前顾问对学生学习能力1对1评估，量身打造课程，帮助学生充分完成课前预习
（2）课中导师双语沟通，进行雅思题型总结，对原版真题进行知识点精讲
（3）课后完成多样化作业并进行学术测试，班主任线上线下24小时答疑
7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
