7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
在教学过程中，我们不难发现针对雅思小作文的时态选择问题，依然有同学比较模糊，往往凭着感觉，混用一般现在时，一般过去时，现在完成时和过去完成时。要解决这个问题，我们首先要弄明白这四种时态的意义。
理论上，一般现在时态并非是指现在，而是指从过去到现在直至将来的一段时间内发生的动作或存在的状态，也就是说动作或状态的发生不限于某一特定时间点，它可以发生在任何时候，包括过去，现在和未来，近乎无限长;
一般过去时态其中有一个用法是指在过去某一个特定的时间所发生的动作或存在的状态，常和表示过去的时间状语，如1985，yesterday等连用。
完成时态具有延续、重复和某一短暂活动造成影响的意义。现在完成时态是指站在现在回顾过去，事件从过去延续、重复到现在或对现在造成影响;过去完成时态是站在过去回顾更远的过去，除参照时间不一样外，其意义与现在完成时态一致。
基于以上的理论知识，我们在小作文时态选择上就会容易。在开头段部分，对题目的改写，基本用一般现在时态，简单描述图表说明的事情。在主体段部分，对比、汇报图表的重要信息，需要对数据(单位)+时间进行具体描写。因此在时态的选择上，我们要注意：
1. 如果图表中没有时间表达，就用一般现在时态;
2. 如果数据对应的时间点或时间段是过去的时间(以年为基准)，只要是年以前的时间表达，就用一般过去时态;
3. 如果对应的是将来的时间点，就用如will+do表示未来发生的事,或如be likely/possible to do、be predicted/projected/expected/foreseen to do等表示预测，可能的表达;例如：Only 37% of `Yemen’s population is projected to fall into the age group of under 24 in 2050. (剑11 test3)
此外，我们仍需注意到：
4. 如果强调某状态或动作在某时间点以前完成，即用by+时间这样的介词表达，用完成时态;例如：The chicken consumption had increased to about 240 grams by the year 2004. (剑7 test2)
5. 如果图表里出现过去、现在和将来三种时态(如剑5 test1)，在描述整个时间段的特点时，可用一般现在时态(参考一般现在时态的意义)。
建议同学们在审题时标注时间，将要用的时态标在旁边，时刻提醒自己，避免在书写过程中忘掉时态的情况发生。
雅思培训基础班
1.课程适合人群/适用阶段
（1）高中水平或雅思5分水平，基础薄弱的学生
（2）基础语法不完备，对雅思没有系统了解的学生
（3）即将进入雅思课程，希望尽早熟悉雅思考题的学生
课程简介
2.课程亮点
（1）1V1定制课程，基础到强化循序渐进。
（2）师资力量雄厚，升学指导团队的平均教龄8年以上
（3）顾问1V1全方位指导，制定专属学习计划
（4）使用原版真题和九天独家辅导资料
（5）实体教学环境，沉浸式高效学习
课程整体介绍
01
02
03
04
05
06
阅读知识点
听力知识点
口语知识点
写作知识点
核心词汇拓展
相关题型分类练习
英语听力
听力常作为一种考试题型，目的在于考察应试者对英语语言的把握，考察考生对英语日常交流的理解能力;通常有听对话选择答案、听句子默写关键字词几种形式。
英语写作
通过本课程的系统学习，每位学生能写出内容充实，在此基础上，掌握撰写毕业论文的基本技能。要熟练掌握提纲及提要和读书报告的撰写技巧，写作速度大约平均在每小时200-300词。
学习收获
现报名可打八五折
（仅限前100名学员）
（1）课前顾问对学生学习能力1对1评估，量身打造课程，帮助学生充分完成课前预习
（2）课中导师双语沟通，进行雅思题型总结，对原版真题进行知识点精讲
（3）课后完成多样化作业并进行学术测试，班主任线上线下24小时答疑
7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
