7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
雅思写作评分标准是怎么样的?人考过雅思，也见过这张Task2 下面的OFFICIAL USE ONLY，但是你有认真看过它吗?
它包含了大作文的四个标准：
TR 全面答题(Task Response)
CC 段落连贯(Coherence and Cohesion)
LR 词汇恰当(Lexical Resource)
GRA 文法正确(Grammatical Range and Accuracy)
不管是大作文，还是小作文，都需要有具体的内容和合理的结构、良好的连贯性和衔接性、丰富的词汇资源以及语法的多样性和准确性。
换句话说，除此之外的任何原因，那些都不是你考不好的原因。
亲爱的烤鸭们继上篇连贯性与衔接篇之后，由环球教育长春学校刘影老师继续带大家继续学习第4个给分项，就是整篇文章语法的范围和准确性。
语法的准确性：简单句必修准确，复杂句可以在不影响理解的前提下有错误就是6分;7分就是指我们使用3种以上的复杂结构，复杂句通常是没有错误的。8分是使用更广泛的复杂，绝大部分句子都是没有错误的。9分是灵活的使用复杂结构，错误只是笔误。
语法的范围是指：
1.时态的范围：一般过去现在和将来，完成时和虚拟语气。
2.句型的范围: 简单句，并列句，和复杂句个多少句。
通常剑桥真题后面的考官给出的范文通常是12 句左右，1-2 简单句;1-2 句并列句;10句左右复杂结构。那么我们写作时，我们的作品要达到7分，就是能够写出的作品句子数量的一半左右的句型是复杂结构就可以了。
英语雅思培训
英语是当今世界上主要的国际通用语言这一，也是世界上最广泛使用的语言。
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课程内容大纲
①语音：能用国际音标和基本读音规则正确拼读单词，朗读时语音、语调基本正确。
②语音：能用国际音标和基本读音规则正确拼读单词，朗读时语音、语调基本正确。
③语法：进一步巩固和加深基本语法知识并能运用所学语法知识解决阅读翻译中的问题
④说的能力：能进行简单的日常会话，能根据所学的教材内容进行问答和复述。
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7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
