7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
如何攻克雅思写作词汇?近年数据显示，中国大陆考区学生的写作平均分为5.2左右，也就是说学生的分数普遍在5-6分之间。平常我总会收到不少烤鸭对6分的急迫需求，因为国外院校特别重视这个单项的分数。那到底是什么制约了我们的写作分数呢?
普遍来说有：审题，词汇，语法，论述，结构逻辑等。今天主要跟大家分享是雅思写作评分标准中词汇(lexical resource)这项的具体要求及提分方法。
首先评分标准这样说：
6分：uses an adequate range of vocabulary for the task; attempts to use less common vocabulary but with some inaccuracy; make some errors in spelling and/or word formation, but they do not impede communication
6分，有充足的词汇量，会使用不常见词汇，偶尔有错但不影响交流
5分：uses a limited range of vocabulary, but this is minimally adequate for the task ; may make noticeable errors in spelling and/or word formation that may cause some difficulty for the reader
5分，词汇量有限，有明显拼写错误，还影响阅读
所以词汇上5到6分存在着明显的区别!
除了单词拼错(只有狂背自救)的问题外，问问自己
①你有没有经常词性出错
如hold the believe, relief pressure, have an affect
②你会不会出现中式英语，如
| 中式表达 | 正确表达 | |
| 学到知识 | Learnknowledge | Acquireknowledge |
| 身体素质 | Improvetheirbodies | Makethemphysicallystrong |
| 获得好成绩 | Haveagoodmark | Improvetheirperformance |
如何词汇，获得正确的表达?
1研读考官范文
如，C5T2 Gap year关于高中生是否要休息一年再上大学，考官写到：
By contrast, those who have spent some time earning a living or traveling to other places have a broader view of life and better personal resources to draw on.
by contrast 相反，是进行对比论证时必备的连接词
spend some time earning…or traveling, 固定搭配spend …(in) doing sth，老有学生写成spend time to do sth.
earn a living 谋生讨生活
have a broader view of life 有更广阔的视野，类似于broaden one’s horizon
have better personal resources to draw on拥有的人脉
仅仅是一句话，就有这么多值得我们学习的内容，所以还等什么呢?
2积累话题词汇
雅思写作有11大常考话题(如教育，社会，科技，环境，文化，政府，犯罪等)，所以大家不妨按照话题去逐步攻克这座大山。
比如，政府类，我们研究了历年这类的考题，发现它考察的经常是
政府的职能
题目1：Some people say that the government should ensure that people lead a healthy life, while others believe that individuals should have their own choices. Discuss both views and give your own opinion.(0719)
题目2：The best way for government to solve traffic congestion problems in cities is to provide free transport 24 hours a day, 7 days a week. To what extent do you agree or disagree? (0121/0109)
对于上述题目，我们发现可以准备一些词组作为通用观点，比如
① 立法introduce laws
为了保证公民的健康，政府可以订立一些法律规矩来约束人们的行为，比如公共场所禁烟，要求所有商家在包装上显示成分表;为了解决拥堵问题，政府可以立法，单双号限行等，使人们少开私家车
② 征税impose taxes on
政府可以对一些高热量的垃圾食品，烟酒征税，使人们减少摄入量，从而更健康;征收拥堵税，可以使人们选择错峰出行，减少拥堵
③ 人们意识raise people’s awareness/launch awareness campaig
个人的健康意识，人们才会自觉的少吃垃圾食品多吃蔬菜水果多运动;
个人的意识，人们也才会自觉舍弃私家车，选择公共交通
财政收入如何分配
题目1：Some people think government should not spend money on supporting artists and money should be spent on more important things. To what extent do you agree or disagree? (0909/20130525)
题目2：Governments funding should only provide scholarships for best students. All other funding should come from student fees and private organizations. Do you agree or disagree? (0624)
这类题目经常问，政府是否应该投资艺术家，还是应该花在其他重要方面;
是否应该支付大学学费;是否应该资助科学研究;是否应该花钱探索外星球的生命;是否应该提供资金赡养老人;是否应该投资建博物馆等等
对于这类题目，首先我们得承认(让步段)政府确实需要资助艺术家，需要提供大学生奖学金，但是政府有更加重要的任务，而这些任务往往就是完善基础设施和服务infrastructure, public services(e.g. education，healthcare，traffic，housing，pension)
所以大家在备考这类题目时，可以先收集些关于投资上述公共设施的好处，如 Investment in education can disseminate knowledge and improve young people’s job prospects.
大家在范文中看到这种公共设施的例子时，就应该有意识的把这两个短语背起来，碰到类似题目就是很通用的例子。
另外也建议大家除了研究考官范文外，可以参考一些书籍，如9分达人写作系列，书中给大家归纳好不同话题的历年真题，必备词组，省去了自己整理的时间。
3选择词汇
对于想要6分的同学，除了表达正确以外，还要有意识地使用less common words, 那如何知道哪些词是高大上的呢?
这类序号的名字叫做CEFR-欧洲语言教学与评估框架性共同标准
所以，从图得知，雅思总分6.5对应的是B2的程度。在剑桥词典中，词都给大家做好了等级标注，如影响的几种表达
从以上例子可以看出，三种表示影响的词，看似高大上的impact，当它表示对事物的影响时，也无非是个B2的6分词;而很普通的effect，当它用于in effect 事实上，却是个了不起的9分词。
所以大家平时在选择用哪个单词前，可以去查查对于英国剑桥雅思考试最权威的剑桥词典httpss://dictionary.cambridge.org/，关注下这个分级，同时也要注意词典中的英文释义和词性，以免出错。
英语雅思培训
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上课方式
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课程内容大纲
①语音：能用国际音标和基本读音规则正确拼读单词，朗读时语音、语调基本正确。
②语音：能用国际音标和基本读音规则正确拼读单词，朗读时语音、语调基本正确。
③语法：进一步巩固和加深基本语法知识并能运用所学语法知识解决阅读翻译中的问题
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7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
