7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
雅思写作:三部曲让你的思维不再跳跃!对于万千小烤鸭们来说,写作无疑是最令人头疼的一项。尤其是当考题是关于文化类时,往往是大家头疼的一类题目了。 究其原因的话,无非就是没有思路,不知道写什么,不知道怎么展开,因此也会导致写不够字数。所以究竟怎么做才能将文化类话题拿下?新航道小编带大家找出答案。
典型例题师范:
下面是我们在备考雅思过程中经常看到的几个与文化类相关的题目,包括 museum,old buildings,international travel 和 languages 等问题。
· Some people claim that government should fund museums and art galleries.To what extent do you agree or disagree?(政府建造博物馆/艺术馆)
学生作文中的句子或段落:
e.g.1: Museums should be built by the government, because the museum is an important part of our culture. So the government should spend money constructingmuseums.
· Should old buildings be destroyed and replaced with modern ones?(旧建筑是否应该被新建筑替代)
学生作文中的句子或段落:
e.g.2: International travels can bring many benefits to us. To begin with, we can know more about foreign cultures, which can broaden our horizons. In addition, traveling can promote the development of local economy.
· Do the problems brought by international travel outweigh the advantages?(国际旅游的利弊分析)
学生作文中的句子或段落:
e.g.3: Dying out of several languages is harmful for the culture, because language is an important part of culture.
· Several languages are dying out every year. Some people do not think it is important and say that our life will be simpler with fewer languages. To what extent do you agree or disagree?(语言的多样化问题)
学生作文中的句子或段落:
e.g.4: Destroying old buildings is harmful for the local culture, because these buildings are an important part of local culture.
看过这几个段落,大家不难发现其中存在的一个共同问题:观点扩充不够,论证不充分,导致内容空洞,思维跳跃,没有说服力。
这是因为有些学生确实想到了某些观点,但是每每写到这个观点时,便觉得这是理所当然,没有必要再去解释。这就是跳跃式思维在写作中一个比较典型的体现。除此之外,导致这种思维出现的另外一个原因就是觉得没有什么可写,也就是素材积累的问题了,即素材的缺乏导致了内容的空洞。
其实,想要解决上述的问题,并不难,只要通过简单的三部曲即可。现在,我们就来看一下,如何进行这三部曲。
setp1:定位词,即句子中抽象名词或者概括词
回顾上述几个句子,虽然有名词,如 museum,travel,language 和 old buildings,但是比较抽象或者是概括的名词只有 culture。
setp2: 具体化,即找到概括名词在生活中
例 如: 在 Wikipedia, 我 们 可 以 查 到,Culture is the social behavior and norms found in human societies. Some aspects of human behavior, social practices such as culture, expressive forms such as art, music, dance, ritual, and religion, and technologies such as tool usage, cooking, shelter, and clothing are said to be cultural universals, found in all human societies.
所 以, 当 我 们 看 到 museum 或 old buildings 时,我们可以具体到 art works,some rituals,some original tools;
当我们看到 travel 时,我们可以具体到 cooking,shelter,clothing 等等。有了这样的积累之后,在我们写到 widen one's horizon 或 be harmful for culture 时,我们便能够继续写下去。
setp3:引导词+具体内容
引出具体化内容的副词或是词组有,比如 specifically,to be specific 等。
e.g.1: International traveling should be encouraged greatly since it can widen our views. Specifically, we can see lots of traditional arts while traveling to other countries, which can improve our understanding of locals' lifestyle, their customs, beliefs, and traditions, helping us relate to the their culture past, enlarging our horizons.
e.g.2: Museums deserve financial support from the government, since they arealways attached to local culture. Specifically, we can see lots of traditional arts in museums, which can deepen our understanding of ancestors' past, their customs, beliefs, and traditions, helping us relate to the our past, enhancing our sense of belonging.
e.g.3: Dying out of certain languages can bring potential negative influence on preserving certain culture, since language is one of the indispensable aspects of a culture. Specifically, via using or learning a language, we can expose ourselves to lots of traditional arts, literature works, which can deepen our understanding of ancestors' past, their customs, beliefs, and traditions, helping us relate to the our past, enhancing our sense of belonging.
通过以上段落,不难发现多数文化类题目在写作过程中,我们可以将 culture 具体
成 lifestyle,customs,beliefs,traditional arts 或 literature works 等,将这些内容用于 expand horizons 的论证中就可以在程度上避免内容空洞,思维跳跃的问题。
了解完这些之后,亲爱的烤鸭们会发现文章内容确实充实不少,但是组成一段还是不够,所以一般情况下我们还需要 point,例如下面这段:
International travels can bring many benefits to us. To begin with, we can
know more about foreign cultures, which can broaden our horizons. In addition, traveling can promote the development of local economy.
我们上面已经补充了关于 broaden our horizons 的具体内容,接下来我们再来看
一下另外一个 point。很明显,另外的一个 point 中的抽象或概括名词是 economy。An economy is an area of the production, distribution, or trade, and consumption of goods and services by different agents(from Wikipedia),所以我们也很容易能够想到被旅游业所推动的经济增长点,如 accommodation,catering,retailing 等。
所以关于 promote local economy,我们可以做出以下扩展:
Traveling can promote the development of local economy. Specifically,as tourists flock in, the extra demand for food, accommodation and other goods or services will boost related industries, generating more job opportunities for local residents and creating revenues for the government.
这样需要具体化的名词在雅思写作过程中我们还会遇到,如 happiness,job satisfaction 等,大家可以通过查询 Wikipedia 或相关工具书获得。当然,在写做课堂讲解过程中,也会有大量的补充。总之,通过将名词具体化,利用三部曲,多积累,多应用,小烤鸭们写作能打破 5.5 分的魔咒。

雅思培训基础班

1.课程适合人群/适用阶段
(1)高中水平或雅思5分水平,基础薄弱的学生
(2)基础语法不完备,对雅思没有系统了解的学生
(3)即将进入雅思课程,希望尽早熟悉雅思考题的学生


课程简介
2.课程亮点
(1)1V1定制课程,基础到强化循序渐进。
(2)师资力量雄厚,升学指导团队的平均教龄8年以上
(3)顾问1V1全方位指导,制定专属学习计划
(4)使用原版真题和九天独家辅导资料
(5)实体教学环境,沉浸式高效学习

课程整体介绍
01
02
03
04
05
06
阅读知识点
听力知识点
口语知识点
写作知识点
核心词汇拓展
相关题型分类练习

英语听力
听力常作为一种考试题型,目的在于考察应试者对英语语言的把握,考察考生对英语日常交流的理解能力;通常有听对话选择答案、听句子默写关键字词几种形式。

英语写作
通过本课程的系统学习,每位学生能写出内容充实,在此基础上,掌握撰写毕业论文的基本技能。要熟练掌握提纲及提要和读书报告的撰写技巧,写作速度大约平均在每小时200-300词。

学习收获
现报名可打八五折
(仅限前100名学员)
(1)课前顾问对学生学习能力1对1评估,量身打造课程,帮助学生充分完成课前预习
(2)课中导师双语沟通,进行雅思题型总结,对原版真题进行知识点精讲
(3)课后完成多样化作业并进行学术测试,班主任线上线下24小时答疑

7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.