7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
雅思写作小作文题型之图形描述题！雅思写作题型有类型，其中图形描述题考生经常遇到的一种题型，这类题型的难点在于需要考生再的时间里理解到题目表达的重点是什么，怎么让自己能够再书面表达中有语言亮点呢?新航道小编给大家一些学习建议，希望可以让大家可以克服这些难点，争取拿到。
1、找到小作文需要表达的重点
见到图形表达题，你心中就需要思考这个图形题需要表述的重点在哪里。作答时先说明再梳理数据。切不可将文章写成账本式的文字，否则，你就会得到很低的分数。
文章的主句应该对文章要表达的趋势，量的大小作出说明，相关的数据则补充在后面。雅思小作文考察的精髓还是查看考生的英文表达能力，精简凝练。你的描述要让阅卷者脑海中浮现出图形的样本，数量和趋势等等相关变量。如果你能达到以上这些要求，那么小作文本身也就基本上合格了。
2、理解图形的分类规律
图形描述题，按照标准图形来分，可以分为line graph (curve), bar chart, piechart以及table,按照表达重点来分，分为趋势类和大小类，分类依据于题中的时间列表。一般来说，出现时间段的图形题都是以描述数据变化趋势为主。
3、准备写作中的表达方式
（1）与趋势有关的词语：
上升(动词)：increase, rise, climb, ascend, surge, shoot up
下降(动词)：decrease, decline, ｄｒｏｐ, fall, descend, plunge
持平(动词)：remain stable, keep constant, level off, flatten out
波动(动词)：fluctuate, wave, go up and down
(形容词/副词)：considerable/considerably,significant/significantly,substantial/substantially,remarkable /remarkably,dramatic/dramatically
稳步(形容词/副词)：steady/steadily, stable/stably, moderate/moderately,modest/modestly
缓慢(形容词/副词)：slight/slightly, minimal/minimally, marginal/marginally
顶点(名词 /动词)：peak
趋势 (名词)：trend/ tendency
（2）与大小相关的词语：
Outnumber (动词)：在数量上超过The demonstrators were outnumbered by the police
Exceed (动词)：在数量上超过
Triple (动词)：变成三倍The figure has tripled.
Double (动词)：变成两倍The price of houses has virtually doubled over the past fewyears.
Mount to (动词)：达到
Counterpart (名词)：对应的另一方,比较的另一方 this product is better than itscounterparts
此外,建议考生还应考虑一下题中数据和百分比有没有联系,如果有的话还应添加一些数据所占百分比的语句。
（3）相关词语：
百分比(名词)：proportion, rate, percentage, share
占据 (动词)：occupy, comprise, constitute, account
for, represent.
数字：number, amount, data, figure
比例：rate, proportion, percentage, share
大约：roughly, about, nearly, approximately, a little less than, slightly morethan
各自地：respectively, for each,severally
（4）注重连词的使用
连词在语句中起着承上启下的作用，添加连词，可以增加文章的逻辑感，使得文章更加严谨，同时，文章中连词的使用也要讲究的形式，我们在文章中一般称之为形连。
（5）Integrity and Perfection
文章有了恰当的表达方式，还需要进行一些细节方面的修饰，添加数据时，形式要整齐划一，有不随便删除和添加数量单位，增加连词的使用，加强文章的严谨度，采用一些多样化的数据添加方式，是文章看起来有理有据，中心思想贯穿全文。
主要数据添加方式有：
1. 利用标点，如括号和破折号
2. 利用介词
3. 利用分词或从句，倒装句
考生可以根据这些方法分析雅思写作的相关真题范文，总结其有特色有亮点的语句，多加联系，相信大家坚持一段时间，是可以再雅思小作文中取得有意的成绩。
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7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
