7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
雅思写作审题出错该怎么办?雅思写作都需要审清题目，这是首先要做的一步，也是关键的一步，因为雅思写作要符合题意，如果雅思写作审题遇到了生词或者误解其中的含义应该如何面对呢，下面新航道小编为大家分析一下如何解决这一问题。
问题原因一：生词
生词是考生审题出现偏差普遍出现的问题。这一原因首先是雅思考生越来越低龄化：考生年龄小，大多数词汇量少。并且雅思的大作文考题中学术类的话题偏重于社会话题，语言偏书面化，因此有考生，其中也包括许多大学生都会有此感慨：题目有单词不认识啊。
对策：积累话题核心词
1.何谓题干核心词
雅思议论文题目虽多，但也会有一些出现频率比较高的实意词即为：题干核心词。
2.学习题干核心词的方法
对于题干核心词的学习，建议考生从雅思写作机经入手，找出题干中出现的实意词加以积累。
请看以下雅思真题：
1. International travel often leads people to have someprejudicesrather than broad-mind. What are the main reasons of this phenomenon? What do you think people can do to get better understanding of the countries they visit?
2. International travelsometimes makes people more prejudicedrather thanboard-minded. Give out reasons why it cannot bring benefits to those visitors. Do you have ways to improve people's understanding of the countries they visit?
上述两道雅思真题的提问方式不同，题干中核心词却是相同的，而且prejudice一词是理解难度是比较大的。这里如果考生认真复习机经积累题干中的实意词，考生遇到生词的几率就将大大降低。
借助连接词
1.何谓连接词
连接词主要是表明词与词或句与句或段与段之间关系的词。在题干中出现比较多的，能够帮助考生猜测词义的是其中表示比较、转折、让步、并列的连接词。
2.学习连接词的方法
建议考生可以按照连接词所表示的不同逻辑分别记忆。
题目中出现频率较多的连接词有：
表示比较：in contrast, by comparison, similarly, while
表示转折：however, on the other hand, nevertheless
表示让步：although, despite, in spite of
表示并列：and
请看以下雅思真题：
Many people believe that today there is a general increase inanti-social behaviorand lack of respect for others. What might have caused this situation? How to improve it?
在这道雅思题目中，anti-social behavior是一个具有相当难度的词。在考生词汇面与量都不够的情况下，这个词是很难理解的。如果考生背过前缀的话，他也能理解这个词。但事实是很少有考生会背前缀，因为太枯燥了。这里我们可以借助并列连接词and能否猜出这个生词的意思呢?这是肯定的。lack of respect for others表示对他人不尊重，是不利于社会和谐的行为。这里和他并列的antisocial behavior呢?这是对社会不利的行为了，也就是反社会行为。
希望大家可以将这几个方法学以致用，面对雅思写作要从容淡定，将自己多学知识充分发挥，争取拿到优异的成绩。
雅思培训基础班
1.课程适合人群/适用阶段
（1）高中水平或雅思5分水平，基础薄弱的学生
（2）基础语法不完备，对雅思没有系统了解的学生
（3）即将进入雅思课程，希望尽早熟悉雅思考题的学生
课程简介
2.课程亮点
（1）1V1定制课程，基础到强化循序渐进。
（2）师资力量雄厚，升学指导团队的平均教龄8年以上
（3）顾问1V1全方位指导，制定专属学习计划
（4）使用原版真题和九天独家辅导资料
（5）实体教学环境，沉浸式高效学习
课程整体介绍
01
02
03
04
05
06
阅读知识点
听力知识点
口语知识点
写作知识点
核心词汇拓展
相关题型分类练习
英语听力
听力常作为一种考试题型，目的在于考察应试者对英语语言的把握，考察考生对英语日常交流的理解能力;通常有听对话选择答案、听句子默写关键字词几种形式。
英语写作
通过本课程的系统学习，每位学生能写出内容充实，在此基础上，掌握撰写毕业论文的基本技能。要熟练掌握提纲及提要和读书报告的撰写技巧，写作速度大约平均在每小时200-300词。
学习收获
现报名可打八五折
（仅限前100名学员）
（1）课前顾问对学生学习能力1对1评估，量身打造课程，帮助学生充分完成课前预习
（2）课中导师双语沟通，进行雅思题型总结，对原版真题进行知识点精讲
（3）课后完成多样化作业并进行学术测试，班主任线上线下24小时答疑
7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
