7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
如何润色雅思写作词汇！雅思写作对词汇的要求还是比较高的，那么如何写出让考官眼前一亮的词汇呢，今天新航道小编为大家讲讲如何润色雅思写作词汇。
一、词汇表达的专业性
话题词汇在雅思作文的用词中扮演了一个专业性的角色。大多数考生在备考雅思写作的过程中会背词汇，但是缺乏针对性，会出现背了却用不上的问题。这里还是鼓励考生按照话题来熟悉词汇，再通过范文来巩固模仿。
话题词汇的使用能够让表达更加专业，如教育类的词汇，应试教育一词，大多数人会说是education which focus examination, 但是它的准确表达应该是exam-oriented education; 还有同龄人学生会表达成people of same age, 背过话题词汇的考生都知道一个很简单的词peer; 还有媒体类的词汇大众媒体，不良信息不应该是字面理解的public media和bad information, 的应该说mass media和negative information; 还有让人过目不忘的青少年犯罪一词，我们也会用juvenile delinquency来替换普通的teenager crime。
通过上述的例子，大家会清楚地发现话题词汇的应用可以让作文表达更准确，为自己的作文润色加分。
二、用词的多样性
研读了大量的考官范文以及评分要求，我们会发现考官注重repetition of words,所以在考前准备一些替换词还是十分有必要的。词汇的多样性是可以告诉考官这个考生的词汇量以及用词系统性的的体现。
例如同样表达解决问题这个短语，我们可以说solve/cope with/deal with/tackle/address/combat the problems/issues。注意，重视可以表达成pay attention to /lay emphasis on /attach importance to。再举个例子，有个题目要讨论computer games的优缺点，那整篇文章我们会一直提到这个词，所以我们可以换种方式表达为indulgence in computer games或者being addicted to computer games.
使用替换词的时候要注意用词的系统性，考官并要求一篇文章有多少生僻和高难度的词，但是一些词的妙用以及替换确实会带来意想不到的润色功能。
例如fuel这个词，表面是燃料的意思，我们拿来做动词作为推动，助燃就是个不错的表达。全球化极大地推动了经济的发展我们就可以表达成the development of economy is largely fueled by globalization. 比如同样要表达A对B很重要，除了最基本的结构A is very important之外，我们还可以用be of +n或者词组来表示为：A is of considerable importance to B或者A plays a vital role in B. 所以，考生们平时可以通过一些小词的用法和适当积累些词组来丰富自身的词汇量。
总之，词汇是一篇作文的基础，就好比造房子，词汇就是一幢房子的基石。其实文章的用词都是简单而贴切的，并没有所谓的词汇。只要用词用的恰到好处，任何词都可以是词汇。只要考生严格按照评分标准对词汇的要求，做到准确性以及多样性，就能使考官眼前一亮，为雅思写作增加色彩，也许就有拿到的希望。
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7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
