7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
6月2日雅思大作文真题 | 网络社交的优劣势
Many people today prefer socializing online to spending time with friends in local community. Do advantages outweigh the disadvantages?
解析&审题
本周是一个大家都熟悉的话题。我们现在喜欢在网上交友，却不愿意和邻居聊天，这个现象是好还是坏呢?
有些同学拿到这个题目，可能开心，马上就会想到网上聊天的种种坏处，比如伤害身体，不安全，而且交不到真正的朋友，等等。也可能有同学想到网上交友的种种好处，比如节约时间，效率，不受时间空间限制，等等。
这样的作文就是典型的一边倒结构，就是只讨论网上交友的好处/坏处，但即使同时讨论网上交友的好处和坏处，就本题而言，也是不够的，因为没有涉及到题目给出的另外一个关键信息在当地社区和朋友一起度过。
仔细审题后，我们会发现，本题其实需要考生比较网上交往和与朋友在线下交往两种与朋友交往的方式的。
因此，无论我们采取哪一种行文结构(一边倒或者双边讨论)，我们都需要涉及这两个方面，如果仅涉及网上交往，在task response方面就是不完整的。也就是说，当考生在论述网上交往的好处或者坏处时，要在与线下交往的比较中来进行才可以，没有比较，这个作文就是没有完整回答题目的问题，会被扣分。
以下是本题范文。
老师笔记
01
When it comes to socializing with friends, online interaction is a highly convenient tool, but this does not mean that face-to-face interaction is becoming something of the past. Regarding socializing online with friends, there are clear advantages and disadvantages in comparison with face-to-face interaction.
当谈到到与朋友的社交活动时，在线互动是一个方便的工具，但这并不意味着面对面的互动已经成为过去。相比于面对面互动，与朋友网上交往有明显的优势和劣势。
解析
(1)本范文没有过多的背景介绍，直接提出话题并亮出自己的观点：两种社交方法各有利弊。这决定了本文即将采取双边讨论的论证结构。
(2)when it comes to... 当谈到......(后接名词或动名词)
(3)something of the past 过去的事物
(4)regarding 关于
(5)in comparison with... 与......相比
02
For one thing, socializing online enables people to maintain friendshipsthat might otherwise be lost. This may refer to someone who has moved away, someone who becomes ill, or someone who is unable to meet face to face for whatever reason. For another, many people turn to the Internet as a tool with which to socialize with their friends because it is not time or place sensitive. In other words, people can communicate with their friends any time and any place. This is particularly important when they want to tell their friends about something very urgent. Meeting friends up in the local community, however, does not enjoy these advantages.
首先，网上社交可以让人们保持那些不用此法就可能失去的友谊。这可能包括已经搬走的人，生病的人，或出于各种原因不能见面的人。其次，许多人求助于互联网作为与朋友交往的工具，因为网络对时间和地点都不敏感。换句话说，人们可以在任何时间、任何地点与朋友交流。当他们想告诉朋友一些紧急的事情时，这一点特别重要。然而，在当地社区与朋友见面并不享有这些优势。
解析
(1)本段讨论网络社交的两个优势(与不能见面的人保持友谊;网络社交不受时空限制)。注意本段最后一句，就是明确网络社交的这两个优势是与线下交往相比较而言的。
(2)for one thing..., for another... 首先......; 其次......
(3)maintain friendship 保持友谊;维护友谊
(4)for whatever reason 无论出于何种原因
(5)sensitive 敏感的
(6)urgent 紧急的
03
For all the advantages that online socializing has to offer, it can never reallyreplace human contact. The basic reason behind is that humans are social animals and they love getting around with people, particularly with friends. Nothing can beat the feelings of walking together, playing games, doing sports, going for picnics and excursions or short trips. There are times when friends must shun smartphones for a while, do away with interacting onvirtual social networking platforms, and get down to real things in life, face to face. To build friendships, indeed, the quantity of digital interaction does not equal the quality of face-to-face interaction.
尽管在线社交有这些优势，但它永远无法真正取代人的接触，这背后的根本原因是人类是社会性的动物，他们喜欢与人在一起，尤其是朋友。没有什么能胜过一起散步，玩游戏，做运动，野餐，郊游或短途旅行的感觉。有些时候，朋友必须暂时躲避手机，不在虚拟社交平台上进行互动，而是面对面地处理生活中的真实问题。的确，为了建立友谊，数字交往的数量无法比肩面对面互动的质量。
解析
(1)本段讨论线下交往的优势，采用说理的方式。人是社会性动物，喜欢和朋友一起，然后举例说明人类在一起喜欢做那些活动，最后总结(网络社交数量虽多，却不及面对面交往的质量)。
(2)for all 尽管;虽然(= in spite of)
(3)ｒｅｐｌａｃｅ 取代
(4)beat 胜过;打击
(5)shun 避免(= avoid)
(6)do away with 扔掉;抛弃
(7)virtual 虚拟的
(8)get down to... 认真做......
(9)quantity 数量
04
As a conclusion, with clear advantages and disadvantages of the two modes of interaction, friends can alternatively socialize with one another face to face and via the Internet. Socializing online, however popular it can be, cannot play the same role as human contact. Therefore, face-to-face interaction will never go out of fashion.
综上所述，由于这两种互动方式各有优缺点，朋友们可以选择面对面或通过互联网进行社交活动。无论在线社交有多流行，都没有与人类接触一样的功能。因此，面对面的互动永远不会过时。
解析
(1)本段为结论段，再次明确重申观点。好的结尾段应该包括两个内容：一是对前文的总结，二是适当的延伸。因此，好作文的结尾段通常都是2-3句话组成。
(2)alternatively 有选择地
(3)via 通过
(4)go out of fashion 过时
本场考试范文
When it comes to socializing with friends, online interaction is a highly convenient tool, but this does not mean that face-to-face interaction is becoming something of the past. Regarding socializing online with friends, there are clear advantages and disadvantages in comparison with face-to-face interaction.
For one thing, socializing online enables people to maintain friendships that might otherwise be lost. This may refer to someone who has moved away, someone who becomes ill, or someone who is unable to meet face to face for whatever reason. For another, many people turn to the Internet as a tool with which to socialize with their friends because it is not time or place sensitive. In other words, people can communicate with their friends any time and any place. This is particularly important when they want to tell their friends about something very urgent. Meeting friends up in the local community, however, does not enjoy these advantages.
For all the advantages that online socializing has to offer, it can never really ｒｅｐｌａｃｅ human contact. The basic reason behind is that humans are social animals and they love getting around with people, particularly with friends. Nothing can beat the feelings of walking together, playing games, doing sports, going for picnics and excursions or short trips. There are times when friends must shun smartphones for a while, do away with interacting on virtual social networking platforms, and get down to real things in life, face to face. To build friendships, indeed, the quantity of digital interaction does not equal the quality of face-to-face interaction.
As a conclusion, with clear advantages and disadvantages of the two modes of interaction, friends can alternatively socialize with one another face to face and via the Internet. Socializing online, however popular it can be, cannot play the same role as human contact. Therefore, face-to-face interaction will never go out of fashion.
(310 words)
雅思培训基础班
1.课程适合人群/适用阶段
（1）高中水平或雅思5分水平，基础薄弱的学生
（2）基础语法不完备，对雅思没有系统了解的学生
（3）即将进入雅思课程，希望尽早熟悉雅思考题的学生
课程简介
2.课程亮点
（1）1V1定制课程，基础到强化循序渐进。
（2）师资力量雄厚，升学指导团队的平均教龄8年以上
（3）顾问1V1全方位指导，制定专属学习计划
（4）使用原版真题和九天独家辅导资料
（5）实体教学环境，沉浸式高效学习
课程整体介绍
01
02
03
04
05
06
阅读知识点
听力知识点
口语知识点
写作知识点
核心词汇拓展
相关题型分类练习
英语听力
听力常作为一种考试题型，目的在于考察应试者对英语语言的把握，考察考生对英语日常交流的理解能力;通常有听对话选择答案、听句子默写关键字词几种形式。
英语写作
通过本课程的系统学习，每位学生能写出内容充实，在此基础上，掌握撰写毕业论文的基本技能。要熟练掌握提纲及提要和读书报告的撰写技巧，写作速度大约平均在每小时200-300词。
学习收获
现报名可打八五折
（仅限前100名学员）
（1）课前顾问对学生学习能力1对1评估，量身打造课程，帮助学生充分完成课前预习
（2）课中导师双语沟通，进行雅思题型总结，对原版真题进行知识点精讲
（3）课后完成多样化作业并进行学术测试，班主任线上线下24小时答疑
7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
