7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年6月7日雅思大作文题目
Many young people in the workforce today change their jobs or careers every few years. What do you think are the reasons for this? Do the advantages of this outweigh its disadvantages?
解析&审题
本周是一个大家都熟悉的话题，类似的话题曾经在2010年6月19日、年4月5日、年9月16日出现过。
在过去，更换一次工作是很难的，多数人都是在一个岗位上工作到退休，但现在刚毕业几年的年轻人如果没有换几次工作都会觉得自己吃亏了。那么，这到底是什么原因造成的呢?对于这种原因分析的题目，唐老师建议大家还是从三个层次(即物质层次、心理层次和社会层次)去思考，就容易把思路梳理得比较有条理。就年轻人更换工作而言
个理由肯定是为了挣取更高的工资，获得的发展机会;
其次，从心理上讲，年轻人愿意去尝试新工作，认为这样可以结识不同领域的朋友，增加人生体验;
最后，从社会角度看，由于服务行业的兴旺，电脑技术的发展，客观上也为年轻人频繁更换工作创造了可能性。
那么，频繁更换工作对年轻人来说是好还是坏呢?从好处上讲，这的确可以增加年轻人的工作经历，从而他们未来在就业市场上的竞争力，但也有坏处，比如无法在某个领域成为最的，从而失去发展机会。
本题审题时，要专注两个关键词，即年轻人和频繁更换工作。以下是本题范文。
老师笔记
01
Not long ago, most people would choose to stay on the same job for the entire life, but today young people prefer to try different things and hop from one job to another.
不久以前，大多数人都会选择终生从事同一份工作，但今天的年轻人更喜欢尝试不同的事情，从一份工作跳到另一份工作。
解析
(1) 本段直接进入话题，用过去和现在的对比来提出下文讨论的现象：年轻人不停更换工作。
(2) stay on the same job 坚持做同一份工作
(3) hop from one job to another 从一份工作跳到另一份工作
02
In my view, there mainly are three reasons why young people are doing so.At the most basic level, young people find that frequent job changing can often bring them the pay rise they expect. My friend Edward is a perfect example. As a program designer, he has worked for three different companies in the past five years, and now he earns almost five times as much as he did in the first company. This would not have been possible if he had not been mobile enough. The second reason is that by doing different jobs or careers, young people can increase their work experience and eventually become more versatile. This may give them a competitive edge, especially in today’s job market where an all-round employee is always preferred. Finally, changing jobs frequently nowadays has been made possible by the booming service industry and rapidly developing information technology and transport.
在我看来，年轻人之所以这样做，主要有三个原因。在最基本的层面上，年轻人发现频繁换工作往往会给他们带来期望的加薪。我的朋友爱德华就是个完美的例子。作为一名程序设计师，他在过去五年里为三家不同的公司工作过，现在他的收入几乎是家公司的五倍。如果他不是如此频繁地变动，那是不可能的。第二个原因是，通过做不同的工作或职业，年轻人可以增加他们的工作经验，并最终变得才多艺。这可能会给他们一个竞争优势，特别是在当今的就业市场上，一个全面的员工总是被青睐的。最后，由于蓬勃发展的服务业和迅速发展的信息技术和运输，如今频繁更换工作已经成为可能。
解析
(1) 本段论述年轻人不停更换工作的三个原因，分别为物质原因(能挣更高工资，举例论证)、心理原因(增加工作经验+结果分析)，社会原因(服务业、信息技术和交通的发展)。
(2) at the most basic level 在最基本的层面上
(3) versatile 全能的
(4) give sb. a competitive edge 给某人竞争优势
(5) booming 蓬勃发展的
03
Needless to say, job-hopping may be a bad thing if it is not well-considered. Shifting from job to job may prove to be a waste of time and opportunity since this may easily make a person Jack of all trades and master of none. As we know, the person who can provide the most professional service for the company enjoys the best opportunity of promotion. However, if a person does not find the job he is doing interesting or fulfilling, then his change job could be a win-win strategy both for the companies and employees. For the companies, new bloods often mean stronger labor force and vitality of the staff. For the employees, a new job means a new opportunity.
不用说，跳槽可能是一件坏事，如果没有没有好好考虑的话。从一份工作转到另一份工作可能是浪费时间和机会，因为这可能很容易使一个人成为万金油，但一无所专。我们知道，能够为公司提供最专业服务的人享有的晋升机会。但是，如果一个人发现他所从事工作没有意义或没有成就感，那么他换工作对公司和员工来说都是双赢的策略。对公司来说，新血液通常意味着更强大的劳动力和活力。对员工来说，新的工作意味着新的机会。
解析
(1)本段讨论改换工作的坏处(无法专门做好一件事情)和好处(摆脱自己不喜欢的工作)。
(2)jack of all trades and master of none 什么都会但什么都不专的人
(3)fulfilling 有成就感的
04
In light of the above discussion, I would conclude that no change of jobs is wasteful as long as it is carefully considered. Holding on to a job that we do not like is a crime against our precious life.
根据以上的讨论，我认为只要仔细考虑，换工作是不会浪费的。坚持一份我们不喜欢的工作是对我们宝贵生命的一种犯罪。
解析
(1)本段是结论，明确提出自己的观点。
(2)in light of 依据
(3)hold on to... 牢牢抱住;坚持
7分范文
Not long ago, most people would choose to stay on the same job for the entire life, but today young people prefer to try different things and hop from one job to another.
In my view, there mainly are three reasons why young people are doing so. At the most basic level, young people find that frequent job changing can often bring them the pay rise they expect. My friend Edward is a perfect example. As a program designer, he has worked for three different companies in the past five years, and now he earns almost five times as much as he did in the first company. This would not have been possible if he had not been mobile enough. The second reason is that by doing different jobs or careers, young people can increase their work experience and eventually become more versatile. This may give them a competitive edge, especially in today’s job market where an all-round employee is always preferred. Finally, changing jobs frequently nowadays has been made possible by the booming service industry and rapidly developing information technology and transport.
Needless to say, job-hopping may be a bad thing if it is not well-considered. Shifting from job to job may prove to be a waste of time and opportunity since this may easily make a person Jack of all trades and master of none. As we know, the person who can provide the most professional service for the company enjoys the best opportunity of promotion. However, if a person does not find the job he is doing interesting or fulfilling, then his change job could be a win-win strategy both for the companies and employees. For the companies, new bloods often mean stronger labor force and vitality of the staff. For the employees, a new job means a new opportunity.
In light of the above discussion, I would conclude that no change of jobs is wasteful as long as it is carefully considered. Holding on to a job that we do not like is a crime against our precious life.
(347 words)
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7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
