7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年6月23日雅思大作文题目
More and more people want to buy famous brands with clothes, cars and other items. What are the reasons behind this? Do you think it is a positive or negative development?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
解析&审题
本周雅思考试作文题目是2013年11月30日的原题重现。最近的雅思考试作文，2013-年的原题复现率比较高，请各位烤鸭重点复习这几年的真题。
喜欢衣服，汽车和其他产品，这已经成为越来越多人的习惯。那么，到底是什么原因让人们如此喜欢呢?我们当然也可以从物质、心理和社会三个层面来加以考察。
物质方面，品牌的质量一般说来，更值得信赖;
心理方面，品牌能给人带来自我满足感;
社会方面，使用品牌容易获得别人的信任。
至于这种趋势是好还是坏，大家可以根据自己的理解进行选择论述。比如，我们可以认为这是一种坏的趋势：
首先，追求会让我们花掉钱，而这些钱完全可以用来地保护我们的身体或者投资教育;
其次，追求会让我们变成心理扭曲的消费者;
再次，如果人人都看重品牌，那么这个社会就会变得很势利，买不起产品的人难以得到社会的尊重，从而让社会变得不公正。
老师笔记
01
Is a famous brand a matter of identity or vanity? There are reasons to explain why more and more people want to buy brand names. However, to my mind, this trend is a negative development.
是身份问题还是虚荣心问题?我们有理由解释为什么越来越多的人想买。然而，在我看来，这个趋势是不利的。
解析
(1) 本段直接进入话题，同时明确给出自己的观点。
(2) identity 身份
(3) vanity 虚荣
(4) to my mind 在我看来
02
Although people who are not vanity-conscious generally buy off-brands for price benefits, many consumers buy brand names for a variety of reasons: quality confidence, social acceptance, and customer loyalty. Firstly, recognized brand names usually have shown a consistency in product quality that has contributed to the evolution of the brand, and for this reason consumers rely on prior experiences or public word-of-mouth when selecting famous brands of clothes, cars and other items. Secondly, people have a desire to fit in, whether at work or in social circles, and so people want to buy famous brands as they believe that the brands will contribute to greater social acceptance. Thirdly, consumers develop loyalty to particular brands that provide a consistent, high-quality experience, and that loyalty is essentially an emotional attachment to a brand.
虽然没有虚荣心的人通常为了价格利益而购买非品牌，但许多消费者购买品牌，原因有：质量自信、社会接受和顾客忠诚度。首先，公认的通常表现出产品质量的一致性，而这一致性促成了品牌的形成，因此消费者依靠以前的经验或者口碑来选择服装、汽车和其他商品。其次，无论是在工作场合，还是在社会圈子，人们都渴望融入，所以人们想买，因为他们相信，品牌将有助于地被社会接受。第三，消费者对那些提供一贯高质量体验的特定品牌有忠诚度，而这份忠诚度本质上是一种对品牌的情感依恋。
解析
(1) 本段论述人们购买的三个理由：质量、社会接受和品牌忠诚度。
(2) off-brands 过季的品牌
(3) a variety of 多种多样的
(4) loyalty 忠诚
(5) consistency 一致性
(6) evolution 进化
(7) prior 先前的
(8) social acceptance 社会接受度
03
Although buying famous names is necessary for some special purposes, I believe it is generally a negative development. We all know that the product with a famous name is usually a lot more expensive than its less knowncounterpart, which means we have to pay much more for it. Besides, the strong desire for famous brands may turn us into irrational consumers andprompt us to try all, even illegal, means to buy them. Finally, if everybody in the society worships the famous brands, then the world may become an unjust place to live in because people will develop a biased contempt to those who cannot afford these brands.
虽然为了某些特殊目的购买是必要的，但我认为这个趋势从总体上看是负面的。我们都知道产品比其不的同类产品通常要昂贵得多，这意味着我们得为此付出的代价。此外，对的强烈渴望可能会使我们变成非理性的消费者，促使我们去尝试所有的，甚至是非法的，手段来买下它们。最后，如果社会上的每个人都崇拜，那么世界就可能成为一个不公平的地方，因为人们会对那些买不起的人产生偏见。
解析
(1)本段讨论为什么热衷品牌是负面的：付出金钱，非理性消费，导致不公平的社会。
(2)counterpart 对等的人或物
(3)irrational 不理性的
(4)prompt 促使
(5)worship 崇拜
(6)biased 有偏见的
(7)contempt 轻视;看不起
04
In conclusion, though more and more people prefer famous brands for one reason or another, personally I do not think much of this trend. The crazefor famous brands, in my view, is harmful to both individuals and the societyas a whole.
总之，虽然越来越多的人因为某种原因而更喜欢，但我个人并不很看好这一趋势。在我看来，对的狂热对个人和整个社会都是有害的。
解析
(1)本段是结论，明确提出自己的观点。
(2)craze 疯狂
(3)as a whole 作为整体地
向上滑动阅览
7分范文
Is a famous brand a matter of identity or vanity? There are reasons to explain why more and more people want to buy brand names. However, to my mind, this trend is a negative development.
Although people who are not vanity-conscious generally buy off-brands for price benefits, many consumers buy brand names for a variety of reasons: quality confidence, social acceptance, and customer loyalty. Firstly, recognized brand names usually have shown a consistency in product quality that has contributed to the evolution of the brand, and for this reason consumers rely on prior experiences or public word-of-mouth when selecting famous brands of clothes, cars and other items. Secondly, people have a desire to fit in, whether at work or in social circles, and so people want to buy famous brands as they believe that the brands will contribute to greater social acceptance. Thirdly, consumers develop loyalty to particular brands that provide a consistent, high-quality experience, and that loyalty is essentially an emotional attachment to a brand.
Although buying famous names is necessary for some special purposes, I believe it is generally a negative development. We all know that the product with a famous name is usually a lot more expensive than its less known counterpart, which means we have to pay much more for it. Besides, the strong desire for famous brands may turn us into irrational consumers and prompt us to try all, even illegal, means to buy them. Finally, if everybody in the society worships the famous brands, then the world may become an unjust place to live in because people will develop a biased contempt to those who cannot afford these brands.
In conclusion, though more and more people prefer famous brands for one reason or another, personally I do not think much of this trend. The craze for famous brands, in my view, is harmful to both individuals and the society as a whole.
(318 words)
英语雅思培训
英语是当今世界上主要的国际通用语言这一，也是世界上最广泛使用的语言。
开课啦
英语雅思高效培训班是讲师团历经数年，潜心打磨出来的一款新媒体运营爆款课程，行业众多大咖共同定制，课程由浅入深，从理论到时间，充分调动学员热情在线直播授课。
上课方式
①在线直播教学
②在线点评互动和课后答疑
③全程辅导的教学模式
课程内容大纲
①语音：能用国际音标和基本读音规则正确拼读单词，朗读时语音、语调基本正确。
②语音：能用国际音标和基本读音规则正确拼读单词，朗读时语音、语调基本正确。
③语法：进一步巩固和加深基本语法知识并能运用所学语法知识解决阅读翻译中的问题
④说的能力：能进行简单的日常会话，能根据所学的教材内容进行问答和复述。
纯正地道口语
10000多位全球外籍教师团队，来自美国、英国、菲律宾等国家，具有国际专业英语教学资格认证及各行业工作背景。根据中国学生的特点，甄选多年执教经验的优秀外教给每一位学习者带来互动式学习体验，能够采取各类有针对性的教学方式。
超高的性价比
精选8大英语雅思课程类别，包含近百门主推精品课程，可以满足各个年龄群学习的需求，且课程性价比超高，不超过40元/节，质优价廉保证每一个家庭都能负担得起
7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
