7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月21号雅思作文题目Many businesses think that the new employees who graduate from schools lack basic interpersonal skills, such as working with colleagues as a team. What are the causes and solutions to this problem?
解析&审题
在连续重复年和年的旧题后,今天的雅思考试终于迎来了一个熟悉的新题。
说它是新题,因为这个题目在过去5年内没有出现过,说它是熟悉的,因为这个话题我们大家都不陌生。因此,尽管是新题,本次雅思大作文并不对多数烤鸭构成很大挑战。
那么,为什么大学毕业新参加工作的员工普遍缺乏人际交往能力呢?大家可能会想到理由,但如果我们滤清思路,就可以从学生个人和学校两个方面入手寻找原因。
从个人看,现在大学生喜欢把自己禁锢在电子的虚拟空间内,包括使用个人社交平台,打电脑游戏等,没有积极投身外部世界;
从学校看,课表里主要包含的是硬技能,也就是专业技能的培养,对人际交往这样的软技能不够重视。
至于解决办法,无非也就是从这两方面思考。个人来说,应该鼓励大学生们走出个人世界,多与周围的世界接触,锻炼自己在真实世界的交往能力;学校来说,应该增加人际交往这样的软技能课程,为学生创造机会接触社会。
以下是唐老师撰写的7分范文。
老师笔记
01
Why do many employers think that new employees who graduate from schools possess poor, even terrible interpersonal skills? This problem refers to those employees who lack what is called ‘emotional intelligence’ and frequently experience failure and frustration when attempting to interact with others in the workplace.
为何雇主认为刚从学校毕业的新雇员人际交往能力差,甚至很差?这个问题是指那些缺乏所谓的情商的员工,他们在工作中尝试与他人互动时,往往会遇到失败和沮丧。
解析
(1) 本段直接提出问题,然后对关键词进行定义:什么叫人际交往能力差?
(2) intelligence 智力
(3) frustration 沮丧
02
The new graduates themselves are partly to blame for this problem, for many of them spend their university time mostly on their smart phones and computer games, rather than social activities. Yet the most important reason is that interpersonal skills are ‘soft skills’ that are not likely to be taught in the classroom in the same way ‘hard skills’ (school subjects) are taught. In a school where the academic excellence is highly rated, there is often an under-commitment to the development of effective interpersonal skills. As a result, many job seekers are not good at the interpersonal skills which arevaluable to businesses.
这一问题在程度上要归咎于应届毕业生自己,因为他们中的人都把大学时间花在智能手机和电脑游戏,而不是社交活动上。然而最重要的原因是人际交往技能是软技能,不太可能在课堂上以硬技能(学校科目)的方式。在学校里学业成绩被高度评价,往往不注重培养有效的人际交往技巧。结果,求职者都不擅长对企业来说宝贵的人际交往能力。
解析
(1) 本段分析新员工缺乏人际关系能力的两个原因,首先是个人原因,其次是学校原因。
(2) somebody/something is to blame for... 某人/某物因为......而应受到责备
(3) rate 评价
(4) as a result 结果
(5) valuable 宝贵的
03
While it is true that some individuals are born with an innate gift of ‘soft skills’, it is just as accurate to say that those not so gifted may learn these skills and develop them more fully. The first step is, of course, getting out of their virtual world and learning to interact with real people. For instance, they should learn such abilities, among others, to put on a happy face in day-to-day life, express appreciation for team members, and become good listeners. Then, it is also very important that the school curriculum include more courses telling students how to build up strong social networking and maintain favorable interpersonal relationship. Equally important, the school should create more opportunities for students to practise the interpersonal skills they have learned from these courses.
诚然,有些人天生就有软技能的天赋,但同样准确的是,那些没有天赋的人可以学习这些技能,并更充分地发展这些技能。当然,步是走出他们的虚拟世界,学会与真实的人互动。例如,他们应该学习这样的能力,在日常生活中表现出快乐的样子,表达对团队成员的感激,成为好的倾听者,等等。此外,学校的教学大纲包括的课程来指导学生如何建立强大的社交网络以及维持良好的人际关系也是重要的。同样重要的是,学校应该为学生创造的机会来练习他们从这些课程中学到的人际交往技巧。
解析
(1) 本段写解决问题的两个措施,分别从个人和学校两个方面来解决。
(2) innate 天生的
(3) gifted 有天赋的
(4) appreciation 欣赏
(5) curriculum 课程大纲
本范文中可背诵的句子
1. This problem refers to those employees who lack what is called ‘emotional intelligence’ and frequently experience failure andfrustration when attempting to interact with others in the workplace.
这个问题是指那些缺乏所谓的情商的员工,他们在工作中尝试与他人互动时,往往会遇到失败和沮丧。
2. The new graduates themselves are partly to blame for this problem, for many of them spend their university time mostly on their smart phones and computer games, rather than social activities.
这一问题在程度上要归咎于应届毕业生自己,因为他们中的人都把大学时间花在智能手机和电脑游戏,而不是社交活动上。
3. It is also very important that the school curriculum include more courses telling students how to build up strong social networking and maintain favorable interpersonal relationship.
学校的教学大纲包括的课程来指导学生如何建立强大的社交网络以及维持良好的人际关系也是重要的。
向上滑动阅览
7分范文
Why do many employers think that new employees who graduate from schools possess poor, even terrible interpersonal skills? This problem refers to those employees who lack what is called ‘emotional intelligence’ and frequently experience failure and frustration when attempting to interact with others in the workplace.
The new graduates themselves are partly to blame for this problem, for many of them spend their university time mostly on their smart phones and computer games, rather than social activities. Yet the most important reason is that interpersonal skills are ‘soft skills’ that are not likely to be taught in the classroom in the same way ‘hard skills’ (school subjects) are taught. In a school where the academic excellence is highly rated, there is often an under-commitment to the development of effective interpersonal skills. As a result, many job seekers are not good at the interpersonal skills which are valuable to businesses.
While it is true that some individuals are born with an innate gift of ‘soft skills’, it is just as accurate to say that those not so gifted may learn these skills and develop them more fully. The first step is, of course, getting out of their virtual world and learning to interact with real people. For instance, they should learn such abilities, among others, to put on a happy face in day-to-day life, express appreciation for team members, and become good listeners. Then, it is also very important that the school curriculum include more courses telling students how to build up strong social networking and maintain favorable interpersonal relationship. Equally important, the school should create more opportunities for students to practise the interpersonal skills they have learned from these courses.
(289 words)


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7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
