7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
雅思写作提分方法分享！如何才能才能在雅思写作中让自己的文章在考官眼前发出光芒，这就需要使用正确的文法和一些的词汇，今天新航道小编就为大家介绍一下雅思写作写人叙事的表达方式，让自己的文章有一个质的。
欲罢不能
to pass or reach the point of no return
-We have passed the point of no return.
我们现在已经欲罢不能，只有继续干到底了。
一针见血
to say sth. that exactly describes a situation or explains the cause of a difficulty
-He hit the nail on the head when he mentioned rising prices as being the cause of our present problems.
他说目前遇到的问题是物价不断上涨造成的，这话真是一阵见血。
一争高下
to test sb. or sb's strength/ intelligence, etc. in a struggle or contest against sb. or sth
-This is a chance to pit your wits against the world chanpions.
这是你与世界一争高低的机会。
搬起石头砸自己的脚
to pick up a stone only to ｄｒｏｐ it on one's own feet
-Such gutter tactics are bound to backfire.
采用这种卑劣的计量到头来必然是搬起石头砸自己的脚。
半途而废
to give up in the middle of a period of time
-There are no half-measures with this company.
这家公司做事绝不会半途而废。
半信半疑
to think that sth. is not likely to be true
-I discovered that the stories he told me about his childhood were all lies, so now I take everything he says with a pinch of salt.
我发现她告诉我的所谓童年经历全是假话，所以现在不管他说什么，我都半信半疑。
保持原汁原味
to keep the flavor in by sealing
-Our foil packets seal the flavor in.
我们用锡纸包装以保持原汁原味。
曝光
to make sth. known
-The media blow their cover on graft and corruption.
媒体将他们的贪污腐败曝了光。
爆冷门
to come down to a garrison finish
-The race could indeed come down to a garrison finish at the convention.
这次代表大会竞选的结果极可能会爆出冷门。
报销
to pay back to sb.
-All expenses will be reimbursed.
一切费用都能给你报销。
-I'll refund you the full cost of your fare.
我来给你报销全部旅费。
杯水车薪
trying to put out a blazing cartload of faggot with a cup of water
-The famine is bad; aid can only scratch the surface.
饥荒十分严重，援助也只是杯水车薪。
比不上某人
not be as clever
-He doesn't play as well as his sister.
他的演奏水平比不上他姐姐。
-Sherlock Holmes has nothing on you—you're a real detective.
福尔摩斯也比不上你——你是名副其实的侦探。
彼此彼此
doing the same as other people do
-Why are we going to France? I can't speak a word of French. ——Don't worry,
-you're in good company—neither can I.
我们为什么要到法国去?我连一句法语都不会讲。——别担心，彼此彼此，我也不会讲。
希望大家通过这篇文章能够学会使用一些词汇和文法，让自己再雅思写作中取得优异的成绩。
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7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
