7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年9月13日雅思大作文题目
Some people think that scientific research is a waste of time and money. To what degree do you agree or disagree?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
解析&审题
本周考题要求大家讨论科学研究是不是在浪费金钱和时间。相信大家拿到题目，肯定就是一边倒地认为这个观点是错误的，因为科学研究是重要的，然后就开始寻找证明科学研究是重要的相关证据(也许能找出理由)。如果我们的考生这样写，写得再好，也不可能得到很高的分数，因为没有完整回答题目的问题，在 task response这一条上就会丢分。请大家要仔细阅读题目，搞清楚题目中所给的所有观点，然后在作文中对这些观点进行必要的回应(无论是赞同还是反对)。
就本题而言，考生除了论证科学研究的重要性之外，还必须回应为什么有些人会认为科学研究是浪费金钱和时间，你如何看待这个浪费的观点?(考生可以赞同这个观点，反对这个观点，或者对这个观点进行解释)。
老师笔记
01
Research is the most important activity to achieve scientific progress for a better future. To a great extent, scientific research is necessary and not a waste of time and money. The bottom line is that scientific research not only needs more funding, but also smarter spending.
研究是实现科学进步、走向更美好未来的最重要活动。在很大程度上，科学研究是必要的，而不是浪费时间和金钱。底线是在科学研究方面，不仅需要的资金，还需要更聪明的支出。
解析
(1) 本段为开头段，回应题目中的两个观点：科学研究不是浪费时间和金钱，但要聪明地花钱。同学在雅思写作中使用一边倒的结构，比如在本题中仅仅讨论科学研究的重要性，却不顾及题目中人认为科学研究是浪费时间和金钱这个观点，这样写就没有完整回答题目问题，在评分标准中task response这项上可能导致丢分。
(2) achieve 达到;实现
(3) to a great extent 在很大程度上
(4) bottom line 底线
02
Scientific research, although being expensive and laborious, is the engine of human prosperity by endlessly seeking the truth to clear doubts and find solutions. To begin with, advances across virtually all fields of science show promise for solving puzzles about the nature of the world—from diseases and climate-change to the origin of the universe. For most scientists, the search for truth is the main motivation to a career characterized by long hours and personal sacrifice, but huge money is also required to carry out their research projects successfully. And this is why most people would agree that investments in scientific research pay off in the long run, while only a minority would argue that it is not worth the huge time and money put into it.
科学研究虽然昂贵而费力，但却是人类繁荣的引擎，它无止境地寻求真理，以消除疑虑和找到解决办法。首先，几乎所有科学领域的进展都显示出有希望解决有关世界本质的疑惑-从疾病和气候变化到宇宙的起源。对大多数科学家来说，寻找真理是其职业的主要动机，其特点是长时间工作和个人牺牲，但是要成功地完成他们的研究项目也需要巨额的资金。这就是为什么大多数人都认为，对科学研究的投资从长远来看是有回报的，而只有少数人会争辩说，投入大量的时间和金钱是不值得的。
解析
(1) 本段讨论科学研究的重要性，以及投资科学研究的必要性。有些同学在讨论科学研究的重要性时，忘记了把它与投资联系起来讨论，这样也可能被视为跑题，因为本题的核心是讨论科学研究是否值得投入精力和金钱，考生需要直接回答这个问题。
(2) laborious 辛苦的;艰苦的
(3) prosperity 繁荣
(4) virtually 几乎(=nearly)
(5) origin 来源;起源
(6) characterized by... 以......为特征
(7) pay off 有回报;成功;值得
(8) in the long run 从长远看
03
Nevertheless, the public needs to be convinced that money (along with time) is being spent wisely since pointless scientific research projects may burn through time and money, which leads to a meaningless waste in both, of course. To avoid that waste, scientists need to prove that their research projects are worth it, and that the spending is in an acceptable manner for scientific advancement. Unfortunately, the inefficiency or uncertainty at both government and university levels where research is being conducted sometimes do make people think that the investment in some unnecessary research projects is not smart enough, so to speak.
然而，公众需要确信，金钱(以及时间)正在被明智地使用，因为毫无意义的科学研究项目可能会消耗掉时间和金钱，从而导致在这两方面的无谓浪费。为了避免这种浪费，科学家们需要证明他们的研究项目是值得的，而且花费相对于科学进步来说是可以接受的。然而，在进行研究的政府和大学两级的低效率或不确定性，有时确实使人们认为投资于一些不必要的研究还不够聪明(打个比方)。
解析
(1)本段讨论为什么有人会认为投资科学研究是浪费金钱。本段的讨论很有必要，因为必须回应题目中提出的任何观点(无论你同意还是不同意)。
(2)to be convinced that... 确信......
(3)pointless 没有意义的
(4)inefficiency 低效率
(5)so to speak 打个比方
04
In conclusion, it is necessary to invest in research for scientific progress. But scientific research should be done wisely so as not to result in a waste of time and money. In all events, there would be no better tomorrow without scientific research today.
总之，有必要投资于为了科学进步的研究。但是，应该明智地进行科学研究，以免浪费时间和金钱。无论如何，没有今天的科学研究，明天就不会。
解析
(1) 本段为结论段：对前面讨论的两个观点进行总结，并明确提出自己的观点。
(2) result in... 导致......
(3) in all events 无论如何
本范文中可背诵的句子
1. Scientific research, although being expensive and laborious, is the engine of human prosperity by endlessly seeking the truth to clear doubts and find solutions.
科学研究虽然昂贵而费力，但却是人类繁荣的引擎，它无止境地寻求真理，以消除疑虑和找到解决办法。
2. Advances across virtually all fields of science show promise for solving puzzles about the nature of the world—from diseases and climate-change to the origin of the universe.
几乎所有科学领域的进展都显示出有希望解决有关世界本质的疑惑-从疾病和气候变化到宇宙的起源。
3. For most scientists, the search for truth is the main motivation to a career characterized by long hours and personal sacrifice, but huge money is also required to carry out their research projects successfully.
对大多数科学家来说，寻找真理是其职业的主要动机，其特点是长时间工作和个人牺牲，但是要成功地完成他们的研究项目也需要巨额的资金。
4. Unfortunately, the inefficiency or uncertainty at both government and university levels where research is being conducted sometimes do make people think that the investment in some unnecessary research projects is not smart enough, so to speak.
然而，在进行研究的政府和大学两级的低效率或不确定性，有时确实使人们认为投资于一些不必要的研究还不够聪明(打个比方)。
5.Scientific research should be done wisely so as not to result in a waste of time and money.
应该明智地进行科学研究，以免浪费时间和金钱。
向上滑动阅览
7分范文
Research is the most important activity to achieve scientific progress for a better future. To a great extent, scientific research is necessary and not a waste of time and money. The bottom line is that scientific research not only needs more funding, but also smarter spending.
Scientific research, although being expensive and laborious, is the engine of human prosperity by endlessly seeking the truth to clear doubts and find solutions. To begin with, advances across virtually all fields of science show promise for solving puzzles about the nature of the world—from diseases and climate-change to the origin of the universe. For most scientists, the search for truth is the main motivation to a career characterized by long hours and personal sacrifice, but huge money is also required to carry out their research projects successfully. And this is why most people would agree that investments in scientific research pay off in the long run, while only a minority would argue that it is not worth the huge time and money put into it.
Nevertheless, the public needs to be convinced that money (along with time) is being spent wisely since pointless scientific research projects may burn through time and money, which leads to a meaningless waste in both, of course. To avoid that waste, scientists need to prove that their research projects are worth it, and that the spending is in an acceptable manner for scientific advancement. Unfortunately, the inefficiency or uncertainty at both government and university levels where research is being conducted sometimes do make people think that the investment in some unnecessary research projects is not smart enough, so to speak.
In conclusion, it is necessary to invest in research for scientific progress. But scientific research should be done wisely so as not to result in a waste of time and money. In all events, there would be no better tomorrow without scientific research today.
(322 words)
英语雅思培训
英语是当今世界上主要的国际通用语言这一，也是世界上最广泛使用的语言。
开课啦
英语雅思高效培训班是讲师团历经数年，潜心打磨出来的一款新媒体运营爆款课程，行业众多大咖共同定制，课程由浅入深，从理论到时间，充分调动学员热情在线直播授课。
上课方式
①在线直播教学
②在线点评互动和课后答疑
③全程辅导的教学模式
课程内容大纲
①语音：能用国际音标和基本读音规则正确拼读单词，朗读时语音、语调基本正确。
②语音：能用国际音标和基本读音规则正确拼读单词，朗读时语音、语调基本正确。
③语法：进一步巩固和加深基本语法知识并能运用所学语法知识解决阅读翻译中的问题
④说的能力：能进行简单的日常会话，能根据所学的教材内容进行问答和复述。
纯正地道口语
10000多位全球外籍教师团队，来自美国、英国、菲律宾等国家，具有国际专业英语教学资格认证及各行业工作背景。根据中国学生的特点，甄选多年执教经验的优秀外教给每一位学习者带来互动式学习体验，能够采取各类有针对性的教学方式。
超高的性价比
精选8大英语雅思课程类别，包含近百门主推精品课程，可以满足各个年龄群学习的需求，且课程性价比超高，不超过40元/节，质优价廉保证每一个家庭都能负担得起
7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
