7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
本期小编将跟考生们分享雅思写作评分标准：语法多样性及准确性，在实际教学和考试中小编发现许多烤鸭们在雅思写作的问题普遍存在离题，语法错误多等问题。希望本篇对烤鸭们的雅思写作有所帮助。
考官按四项标准分别评等级分：
Task 1: 写作任务完成情况、连贯与衔接、词汇丰富程度、语法多样性及准确性。
Task 2: 写作任务回应情况、连贯与衔接、词汇丰富程度、语法多样性及准确性。
语法多样性及准确性是雅思写作考试四项评分标准之一，至于其他三项评分标准，小编就不一一讲了，后期小编会单独介绍的。
语法多样性及准确性主要考察考生在写作中的语法的多样性和准确性。所谓语法多样性是指在描述某件事时，要考虑一下句子的时态，这件事情发生在过去，就用过去时态，发生在现在就用现在时态。是对未来的推测就用多种将来时态。也有可能会同时运用到上述几种不同的时态，在分析雅思作文一的表格时，要注意看清事情发生的具体时间是什么，然后选用恰当的时态对表格中的信息进行描述。
语法多样性还表现在你运用了比较级、条件句、情态动词、被动语态(尤其在雅思作文一的过程描述题中)。
学习和练习各种语法时态事关重要，此外通过运用各种复杂句式也可以体现语法的多样性，并且适用于雅思各类写作的题型，所谓复杂句式是指将多个信息点融合在一个句子里面。简单句通常只包含一个信息，在练习写作时可以把多个信息放在一个句子里面，使简单句变为复杂句。比如：通过问自己几个以Wh开头的问题，来尝试将原句的内容变得更为丰富。
e.g. These days,everyone has a mobile phone .
这个时候，要想这里具体是指哪些人(Who)，是什么样的手机(What)，以及为什么会是这样(Why),
These days,people of all generations has a mobile phones,
especially smarphones because you can do so many things with them.
在作文里，简单句与复杂句的使用尽量保持平衡，标点的使用也会使句子的意思发生改变。
e.g.
We got in through the window which someone had left open.
We got in through the window , which someone had left open.
在写作中，并不要求考生可以做到百分之百的准确，控制错误率也是十分重要的。有一些语法错误会的影响到顺畅的交流。考官会将视这些错误影响信息交流的程度，考虑扣分。写作结束后，留一些时间检查并修改文中出现的错误，你总能查出一些语法或者拼写错误来的。及时纠正这些错误可以帮助考生成绩。
雅思写作评分标准：语法多样性及准确性就讲到这里，小编后期还会分享：连贯性和衔接性、词汇丰富性和写作任务完成/回答情况。问题可以在线咨询新航道的老师获得更直接的答复哦。
推荐阅读：
新航道带你雅思写作上(大作文)
新航道带你雅思写作上(小作文)
90%的考生都会中招的雅思写作误区：看看你中了几个?
雅思写作常用倒装句型有哪些?
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7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
