7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
本期小编讲给各位烤鸭介绍雅思写作评分标准连贯与衔接，这是雅思写作考试四项评分标准之一。其他三项标准小编会在其他文章中介绍，各位烤鸭们可以关注。
连贯性指的是文章的流畅程度，文章中的观点应该逻辑清楚，段落结构恰当，以易于理解和把握。衔接性指连接词可以帮助整合观点阐明段落。
雅思写作考察考生组织文章以及连接信息和观点的能力。在写作中可以采用一种简单的方式梳理文章观点。
Question ：The threat of nuclear weapons maintains world peace.Nuclear power provides cheap and clean energy.
The benefits of nuclear technology far outweigh the disadvantages.To what extent do you agree or disagree?
改述题目提出观点，正文部分列举论点，支持使用核技术。正文部分列举论点反对使用核技术，意译你的观点。写作前参照上述格式列出写作提纲。由于文章的结构是由段落划分的，所以文章的分段重要。要将段落作为文章的重要标识，让读者了解你如何展开阐述一个观点，并告知读者你何时展开进入下一个论点，鉴于段落有助于阶段性地解释文章论点。因此在每一个段落中，请阐述一个观点或一组观点。
开始新段落时，使用简洁的句子提出本段观点。老师通常称这句话为主旨句，然后在接下来的段落中进行解释。列举论据例子或个人经历支持，展开本段表达的主要观点。使用恰当丰富的连接词或短语来连接段落、句子阐述它们之间的关系。
阐述结果排列顺序，解释说明分享经历，得出结论提出观点。连接上下文的方法多种多样。练习雅思写作时，可通篇回顾文章，圈出连接手段，使用其他的词汇可以避免重复，不要过多使用连接词或短语。
小编分享的雅思写作评分标准：连贯与衔接的知识就到这里，小编还会分享关于雅思写作评分标准的其他干货，可以关注小编或者直接咨询新航道老师获得资料哦。
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雅思写作必须注意的点!
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7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
