7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
雅思作文写作格式要注意哪些?影响雅思写作分数的因素有，当然最终主要的是怎么讲雅思写作中句子词汇的运用，但是雅思写作格式也是会影响雅思作文的整体分数，所以考生不能随心所欲想怎么写就怎么写，今天新航道小编就为大家借介绍一下雅思作文写作格式需要注意哪些内容。
1) IELTS写作测验答题不用写题目，也不用重写问题在答案上方;
2) 左右必须留下约一寸的间格;
3) 您可用传统方法(即每段的下一行向右移一寸)或用现代方法(在段落之间留一行空行)来分段， 但千万不要同时使用这种方法;
4) 千万不要邻行书写;
5) 应用尽每一行，由左到右的空间都应用尽，除非最后一个字太长会超过右面留空的间隔;
6) 切记不要分字;
7) 写大概10至12个字一行，这样可限制自己字体不会太大，字与字之间的空位也不会太大，而且数字 时也比较方便;
8) 用草写。草写令您的文章显得较成熟，但必须易看。正写字体显得幼稚。由于草写是一般受高深教育的西方人的写法，为留下良好的印象，您应采用这种写法;
9) 尽量选择粗线条的原子笔和蓝色墨水。心理学来说，较粗的笔迹令人有较深的印象，而蓝色令人看得舒服和轻松;
10) 如您写错字的话，划掉它重写一次便可;
11) 虽然没有明文规定是否整齐会影响分数，但心理学来讲，您的文章是用来影响评分者的，因此整齐 漂亮的文章会留下一个好印象;
12) 标点符号绝不能用错，避免用感叹号(!)和问号(?)。
希望通过对雅思写作格式详细的介绍，希望大家可以再平时练习时多加注意，让自己的雅思写作格式更加规范，争取在雅思写作中取得优异的成绩。
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7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
