7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年4月13雅思大作文题目:名人支持国际救助组织是好还是坏?
Some people believe famous people's support towards international aid organizations draws the attention to the problem, while others think celebrities make the problem less important.
Discuss both views and give your opinion.
解析&审题
本题的关键词是名人和国际救助组织，问题是：如果名人对国际救助组织表示支持，这能让人们关注到需要救助的问题，还是转移人们的注意力?
雅思作文考题中提出的观点多半都不是那种可以简单同意或者反对的观点，往往是既有合理的成分，也有不合理的成分，这就需要烤鸭自己去分析其合理和不合理的地方，并结合自己的经历进行分析。
虽然雅思考试并不一味反对那些一边倒的作文，但那些能体现出批判性思维的作文显然更受考官的喜爱。简单地说，批判性思维就是能在别人肯定的观点中找出不合理的因素，而在别人否定的观点中找出合理的因素。这种写法对中国烤鸭来说很有挑战性，因为中国学生已经习惯于背诵被人给出的答案，而不是自己去分析思考。
本题中，我们需要回答：名人如果支持国际救助组织，这是好还是坏?可能有些同学直接就回答，这当然是好事!但如果大家再仔细想想，名人有多种多样，有些名人就是纯娱乐明星，他们来参和国际救助组织这样严肃的事情，会不会适得其反呢?另外，还有些名人根本没有实际行动，只是动动嘴皮，这样的名人加入国际救助组织，效果会怎么样呢?因此，在本题中，如果我们把名人进行分类讨论，那我们的结论就会与主流观点不同了，于是也就形成了批判性思维。
以下是唐老师的范文，大家可认真阅读，看老师是如何把以上思路落实到具体文字表达的。
老师笔记
01
Today, more and more famous people find themselves in international aid campaigns. Some people believe it is certainly good to the aid programs, while others argue that it actually makes the general public less attentive to the campaigns themselves. To my mind, celebrities can be of great help to such campaigns.
今天，越来越多的名人参加国际援助活动。一些人认为这对援助计划无疑是有益的，而另一些人则认为这实际上会降低公众对援助活动的关注度。在我看来，名人对这类活动有很大帮助。
解析
(1)先提出话题(名人参加国际援助活动)，然后重述题目观点，并给出自己的观点。
(2)Be attentive to… 关注……
(3)To my mind 在我看来
(4)Celebrity 名人
02
Obviously, international charity groups can take advantage of the publicity of those famous people. They can draw more media attention and make more people recognize the importance of a certain issue. For this reason, with celebrities cutting in, the international aid organizations can publicize their programs more effectively. At the same time, the viewing public, especially fans, will answer the appeal of their favorite stars and take concrete action such as donating money to help deal with problems in other countries.
显然，国际慈善团体可以利用这些名人的曝光度。它们可以吸引的媒体关注，使的人认识到某个问题的重要性。因此，随着名人的加入，国际援助组织可以更有效地宣传他们的项目。同时，观众，尤其是粉丝，也会回应他们最喜爱的明星的号召，采取具体行动，如捐钱帮助解决其他的问题。
解析
(1)本段论述名人加入救助组织的好处：增加曝光度，利用名人的影响来影响大众。
(2)Charity 慈善
(3)Take advantage of 利用
(4)Draw media attention 吸引媒体关注
(5)For this reason 因此
(6)Cut in 切入
(7)Appeal 号召
(8)Take concrete action 采取实际行动
(9)Donate 捐献
03
Nevertheless, the involvement of famous stars in aid campaigns is not always helpful. We have seen many cases in which the public forget all about the people in need when they are cheering for their stars. Indeed, some entertainment stars can make the aid campaigns less serious than they are supposed to be. Besides, some irresponsible celebrities could even arouse negative attitudes of the public. What effect can it bring about when a celebrity asks people to give aid to the poverty-stricken children while he lives a luxurious life without giving away a dollar himself?
然而，明星参与援助活动并不总是有益的。我们看到过许多这样的情况：当人们为他们的明星欢呼时，他们会全然忘记那些需要帮助的人。事实上，一些娱乐明星可能使援助活动没有了理应的那份严肃。此外，一些不负责任的名人甚至可能引起公众的负面态度。当一个名人要求人们帮助贫困儿童，而他自己却生活也不捐献一分钱的时候，会产生什么效果呢?
解析
(1)本段主要论述名人参加救助活动可能带来的负面影响，注意这里共讨论了三种情况：人们见到明星忘记了初心;娱乐明星让救助活动显得不甚严肃;不负责任的明星甚至带来负面影响。
(2)Involvement 参与;卷入
(3)People in need 贫穷的人;需要帮助的人
(4)Entertainment stars 娱乐明星
(5)Be supposed to do… 应该做……
(6)Poverty-stricken 贫穷的
(7)Luxurious 的
(8)Give away 捐献
04
In my view, although celebrities participating in aid programs may bring some undesirable influences, I believe they are more useful than negative. Of course, the famous people, in order to set a positive example for the general public who love them, should make sincere efforts to help those people in need rather than just pay lip services.
在我看来，虽然参加援助计划的名人可能会带来一些不良影响，但我相信他们的用处要大于消极之处。当然，为了给爱他们的大众树立一个积极的榜样，名人应该真诚地努力帮助那些需要帮助的人，而不仅仅是口头说说。
解析
(1)总结前面的主要观点，并提出建议。
(2)Participate in 参加
(3)Undesirable 不良的，不好的
(4)Set an example for… 为……树立榜样
(5)Pay lip services 口头说说
向上滑动阅览
7分范文
Today, more and more famous people find themselves in international aid campaigns. Some people believe it is certainly good to the aid programs, while others argue that it actually makes the general public less attentive to the campaigns themselves. To my mind, celebrities can be of great help to such campaigns.
Obviously, international charity groups can take advantage of the publicity of those famous people. They can draw more media attention and make more people recognize the importance of a certain issue. For this reason, with celebrities cutting in, the international aid organizations can publicize their programs more effectively. At the same time, the viewing public, especially fans, will answer the appeal of their favorite stars and take concrete action such as donating money to help deal with problems in other countries.
Nevertheless, the involvement of famous stars in aid campaigns is not always helpful. We have seen many cases in which the public forget all about the people in need when they are cheering for their stars. Indeed, some entertainment stars can make the aid campaigns less serious than they are supposed to be. Besides, some irresponsible celebrities could even arouse negative attitudes of the public. What effect can it bring about when a celebrity asks people to give aid to the poverty-stricken children while he lives a luxurious life without giving away a dollar himself?
In my view, although celebrities participating in aid programs may bring some undesirable influences, I believe they are more useful than negative. Of course, the famous people, in order to set a positive example for the general public who love them, should make sincere efforts to help those people in need rather than just pay lip services.
(284 words)
建议背诵的句子
1. Some people believe it is certainly good to the aid programs, while others argue that it actually makes the general public less attentive to the campaigns themselves.
一些人认为这对援助计划无疑是有益的，而另一些人则认为这实际上会降低公众对援助活动的关注度。
2. For this reason, with celebrities cutting in, the international aid organizations can publicize their programs more effectively.
因此，随着名人的加入，国际援助组织可以更有效地宣传他们的项目。
3. We have seen many cases in which the public forget all about the people in need when they are cheering for their stars.
我们看到过许多这样的情况：当人们为他们的明星欢呼时，他们会全然忘记那些需要帮助的人。
2. What effect can it bring about when a celebrity asks people to give aid to the poverty-stricken children while he lives a luxurious life without giving away a dollar himself?
当一个名人要求人们帮助贫困儿童，而他自己却生活也不捐献一分钱的时候，会产生什么效果呢?
5. Of course, the famous people, in order to set a positive example for the general public who love them, should make sincere efforts to help those people in need rather than just pay lip services.
当然，为了给爱他们的大众树立一个积极的榜样，名人应该真诚地努力帮助那些需要帮助的人，而不仅仅是口头说说。
雅思培训基础班
1.课程适合人群/适用阶段
（1）高中水平或雅思5分水平，基础薄弱的学生
（2）基础语法不完备，对雅思没有系统了解的学生
（3）即将进入雅思课程，希望尽早熟悉雅思考题的学生
课程简介
2.课程亮点
（1）1V1定制课程，基础到强化循序渐进。
（2）师资力量雄厚，升学指导团队的平均教龄8年以上
（3）顾问1V1全方位指导，制定专属学习计划
（4）使用原版真题和九天独家辅导资料
（5）实体教学环境，沉浸式高效学习
课程整体介绍
01
02
03
04
05
06
阅读知识点
听力知识点
口语知识点
写作知识点
核心词汇拓展
相关题型分类练习
英语听力
听力常作为一种考试题型，目的在于考察应试者对英语语言的把握，考察考生对英语日常交流的理解能力;通常有听对话选择答案、听句子默写关键字词几种形式。
英语写作
通过本课程的系统学习，每位学生能写出内容充实，在此基础上，掌握撰写毕业论文的基本技能。要熟练掌握提纲及提要和读书报告的撰写技巧，写作速度大约平均在每小时200-300词。
学习收获
现报名可打八五折
（仅限前100名学员）
（1）课前顾问对学生学习能力1对1评估，量身打造课程，帮助学生充分完成课前预习
（2）课中导师双语沟通，进行雅思题型总结，对原版真题进行知识点精讲
（3）课后完成多样化作业并进行学术测试，班主任线上线下24小时答疑
7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
