7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年4月25雅思大作文题目：名人支持国际救助组织是好还是坏?
“Young people are leaving their homes from rural areas to study or work in the cities. What are the reasons? Do advantages of this development outweigh its disadvantages?
”
解析&审题
本题重复2013年12月24日原题。
本题要求我们分析原因，并讨论利弊，是一个综合类的题目。要求讨论的话题是为什么年轻人会离开农村到城市去学习和工作，这种现象是好还是坏?
就原因而言，应该比较简单，那就是农村没有好的工作和学习机会，而这些机会在城市里更容易找到。至于这是好事还是坏事，可以一分为二地讨论。坏处包括城市会越来越拥挤，农村则会越来越萧条;农村人到城市不容易找到工作，从而可能引发社会问题。好处当然也有，比如给城市发展提供了人力资源等等。
以下是唐老师的范文，大家可认真阅读，看老师是如何把以上思路落实到具体文字表达的。
老师笔记
01
Nowadays a growing number of young people are leaving rural areas in order tobecome successful economically or academically in urban areas.
如今，越来越多的年轻人离开农村，以便在城市取得经济上或学业上的成功。
解析
(1) 本段开门见山，引出下文即将讨论的现象。
(2) A growing number of young people 越来越多的年轻人
(3) ...to become successful economically or academically ......取得经济上或学业上的成功(这是对题目原文 “to study or work”进行的改写)
02
It is a well-known fact that rural areas lack economic and academic opportunities compared with urban areas. Usually, a variety of serious issues confront young people in villages such as the high unemployment rate and low educational level. So, it is only logical that young people are being pushed away from rural areas and being pulled to urban areas in search of better-paid jobs or better-managed schools. In this push-and-pull situation, many families might encourage their young relatives to move to cities for work or study because there are not many economic or academic opportunities available in the rural areas.
与城市地区相比，农村地区缺乏经济和求学机会，这是众所周知的事实。通常，农村的年轻人面临着各种各样的严重问题，比如就业率低，教育水平低。因此，年轻人被推着离开农村，并被吸引到城市去寻找薪水更高的工作或经营的学校，这是合乎逻辑的。在这种“推动-吸引”的情形中，许多家庭可能会鼓励其年轻亲友搬到城市工作或学习，因为在乡村找不到太多的经济或求学机会。
解析
(1) 本段讨论为什么乡村年轻人会去城市发展。首先是乡村缺少机会，然后是这些年轻人也会得到鼓励去城市工作或求学。
(2) A variety of 各种各样的
(3) Confront 面临
(4) In search of 寻找
(5) Available 可以获得的;可以使用的
03
This one-way traffic of human resources may have crucial effects on both rural and urban areas. To begin with, it may result in the imbalance of population between the already intensely populated urban areas and the rural areas that young people leave behind. While the cities get increasingly over-crowded, villages will suffer from the shortage of manpower. Another possible downside of this rural-urban mobility is that, without proper training, the young rural people moving into cities may not be able to find a job, which, then, will bring about a series of social problems. It is self-evident that, however, the migration of young people from the countryside to cities will provide sufficient human resources necessary for the urban development.
这种单向的人力资源流动可能会对农村和城市地区产生至关重要的影响。首先，它可能会导致在已经人口密集的城市和年轻人留在身后的乡村地区之间的人口不平衡。当城市变得越来越拥挤时，村庄却将受到劳动力短缺的影响。这种从农村到城市的移动还有一个缺点：如果没有适当的培训，移居城市的农村青年可能找不到工作，这将带来一系列社会问题。然而，不言而喻，青年人从农村迁移到城市将为城市发展提供足够的人力资源。
解析
(1) 本段论述乡村年轻人进入城市的好处和坏处：好处包括为城市发展提供劳动力;坏处包括人口拥挤和相关社会问题。
(2) One-way traffic 单项流动
(3) Crucial effect 关键影响
(4) Result in 导致
(5) Leave behind 留在身后;抛开
(6) Shortage 短缺
(7) Downside 不利之处
(8) Self-evident 明显的
(9) Migration 迁移(本文替换使用了几个单词表达同样意思：mobility; movement; traffic, exodus)
04
To sum up, looking for greater academic and professional opportunities is the major cause of the rural exodus. Whether this will lead to positive or negative effects, we still have to wait and see.
总之，寻找的学习和职业机会是农村人口外流的主要原因。这会带来正面或负面的影响，我们仍需拭目以待。
解析
(1) 总结已经论述的原因以及可能带来的影响，但对其最终的影响表示还说不准。
(2) Exodus (大规模)出走;离开
(3) Lead to 导致
(4) Wait and see 拭目以待
向上滑动阅览
7分范文
Nowadays a growing number of young people are leaving rural areas in order to become successful economically or academically in urban areas.
It is a well-known fact that rural areas lack economic and academic opportunities compared with urban areas. Usually, a variety of serious issues confront young people in villages such as the high unemployment rate and low educational level. So, it is only logical that young people are being pushed away from rural areas and being pulled to urban areas in search of better-paid jobs or better-managed schools. In this push-and-pull situation, many families might encourage their young relatives to move to cities for work or study because there are not many economic or academic opportunities available in the rural areas.
This one-way traffic of human resources may have crucial effects on both rural and urban areas. To begin with, it may result in the imbalance of population between the already intensely populated urban areas and the rural areas that young people leave behind. While the cities get increasingly over-crowded, villages will suffer from the shortage of manpower. Another possible downside of this rural-urban mobility is that, without proper training, the young rural people moving into cities may not be able to find a job, which, then, will bring about a series of social problems. It is self-evident that, however, the migration of young people from the countryside to cities will provide sufficient human resources necessary for the urban development.
To sum up, looking for greater academic and professional opportunities is the major cause of the rural exodus. Whether this will lead to positive or negative effects, we still have to wait and see.
(275 words)
建议背诵的句子
1. So, it is only logical that young people are being pushed away from rural areas and being pulled to urban areas in search of better-paid jobs or better-managed schools.
因此，年轻人被推着离开农村，并被吸引到城市去寻找薪水更高的工作或经营的学校，这是合乎逻辑的。
2. To begin with, it may result in the imbalance of population between the already intensely populated urban areas and the rural areas that young people leave behind.
首先，它可能会导致在已经人口密集的城市和年轻人留在身后的乡村地区之间的人口不平衡。
3. Another possible downside of this rural-urban mobility is that, without proper training, the young rural people moving into cities may not be able to find a job, which, then, will bring about a series of social problems.
这种从农村到城市的移动还有一个缺点：如果没有适当的培训，移居城市的农村青年可能找不到工作，这将带来一系列社会问题。
4. To sum up, looking for greater academic and professional opportunities is the major cause of the rural exodus.
总之，寻找的学习和职业机会是农村人口外流的主要原因。
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7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
