7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月6日雅思大作文题目：网上商务会议及培训的利弊
“Research has shown that nowadays business meetings and training are increasingly taking place online. Do you think the advantages outweigh the disadvantages in this matter? Give reasons for your answer and include any relevant examples from your own knowledge or experience.”
解析&审题
本题是雅思考试近期难得一见的新题。
本题问：商务会议和商务培训现在都喜欢在网上进行，这个肯定是好处和坏处都有，那么到底是好处多还是坏处多?
就这个问题，唐老师认为首先要抓住“商务”这个关键词，我们不能去谈其他类型的会议。那么什么是商务中最重要的东西?唐老师觉得是效率，利润这些东西。从这个角度看，我们可以思考网上开会和培训是不是有助于企业的效率和利润。答案是显而易见的。这样，我们就可以用以下结构来写这篇作文：
段：引出话题
第二段：网上开会和培训可能有的问题
第三段：网上开会和培训可以企业效率和利润
第四段：结论：对企业而言，网上开会和培训的好处大于坏处。
这样的作文，既做到了双边讨论，又有自己鲜明的观点，尤其是切中了题目的关键词来进行回答。你注意到本题的关键词“商务”并围绕它来组织观点了吗?
以下请看唐老师的范文。
老师笔记
01
People used to spend a lot of time and money traveling from one place to another for business meetings or training. With the advent of the Internet, however, online interaction is becoming a trend. In the business world, I believe this trend brings about more advantages than disadvantages.
人们过去常常花大量的时间和金钱从一个地方到另一个地方进行商务会议或培训。然而，随着互联网的到来，在线交互正在成为一种趋势。在商界，我相信这种趋势带来的好处多于劣势。
解析
(1)本段引出要讨论的话题，并提出自己的观点。
(2)Used to... 过去做......
(3)With the advent of... 随着......的到来
(4)Bring about 产生
02
Needless to say, going online is far from perfect for all business meetings and training. Obviously, one big disadvantage of online meetings is that participants may have a difficult time gauging the reaction of other participants, since they cannot read each others’ body language as well as they can in face-to-face communication. Besides, if the presenters are not technically savvy or have a fear of communication technology, the meeting could prove to be a disaster. Further, an online meeting or training can be interrupted by the Internet disconnection, which is possible for one reason or another, and be made less serious than expected.
不用说，在线并不是所有商务会议和培训的完美选择。显然，在线会议的一个大缺点是与会者很难判断出其他与会者的反应，因为他们不能像在面对面交流中那样好地阅读对方的肢体语言。此外，如果发言人在技术上不精通或害怕交流技术，这次会议可能就是一场灾难。此外，网上会议或培训可以被网络断开而中断(这个因种种原因完全是可能的)，从而变得没有期望的那样严肃。
解析
(1)本段讨论网上会议和培训的问题，本文提出了三个可能出现的问题：无法读懂肢体语言;技术问题;网络连接问题。
(2)Needless to say 不用说
(3)Far from 远不是
(4)Gauge 判断
(5)Savvy 精通的
(6)For one reason or another 因为某种原因
03
However, having business meetings and training online helps to boost efficiency and reduce costs. To begin with, to conduct an online business conference, the only thing required is the Internet connection without geographical limitations, and it is therefore a great method of time management. In addition, holding business meetings online offers the advantage of cost savings. Participants do not have to be flown in from distant points and put up in hotels since they can take part from any corner of the world. It is little wonder, then, that online meetings and training have become increasingly popular with business leaders in recent years.
然而，在线商务会议和培训有助于效率和降低成本。首先，要举办一个在线商务会议，需要的就是互联网而没有地域限制，因此它是一种的时间管理方法。此外，在网上举行商务会议还有节约成本的优势。参与者不需要从很远地方飞来，住进宾馆，因为他们可以从世界的任何一个角落参加会议。因此，网络会议和培训近年来越来越受商界的欢迎，这也就不足为奇了。
解析
(1)本段论证网络会议和培训带来的好处：效率，降低成本。
(2)Boost efficiency 效率
(3)Geographical 地理的;地域的
(4)Put sb. up 把......安置
(5)It is little wonder that... .......不奇怪
(6)Be popular with... 受......欢迎
04
In conclusion, business meetings and training going online may have both positive and negative effects, but in the business context, it is certainly more an advantage since it can give a competitive edge to businesses by helping bring down their costs and improve their efficiency.
总之，在线商务会议和培训可能会产生积极和负面的影响，但在商业背景下，它无疑更是一个优势，因为它可以帮助降低成本和效率，从而给企业带来竞争优势。
解析
(1)本段总结，并提出自己的观点。
(2)Context 语境;环境
(3)Give...a competitive edge 给......竞争优势
(4)Bring down 降低
向上滑动阅览
7分范文
People used to spend a lot of time and money traveling from one place to another for business meetings or training. With the advent of the Internet, however, online interaction is becoming a trend. In the business world, I believe this trend brings about more advantages than disadvantages.
Needless to say, going online is far from perfect for all business meetings and training. Obviously, one big disadvantage of online meetings is that participants may have a difficult time gauging the reaction of other participants, since they cannot read each others’ body language as well as they can in face-to-face communication. Besides, if the presenters are not technically savvy or have a fear of communication technology, the meeting could prove to be a disaster. Further, an online meeting or training can be interrupted by the Internet disconnection, which is possible for one reason or another, and be made less serious than expected.
However, having business meetings and training online helps to boost efficiency and reduce costs. To begin with, to conduct an online business conference, the only thing required is the Internet connection without geographical limitations, and it is therefore a great method of time management. In addition, holding business meetings online offers the advantage of cost savings. Participants do not have to be flown in from distant points and put up in hotels since they can take part from any corner of the world. It is little wonder, then, that online meetings and training have become increasingly popular with business leaders in recent years.
In conclusion, business meetings and training going online may have both positive and negative effects, but in the business context, it is certainly more an advantage since it can give a competitive edge to businesses by helping bring down their costs and improve their efficiency.
(300 words)
推荐阅读：
6月29日雅思大作文真题参考范文 | 你上过的那些奇葩课，对你真的有用吗?
年6月22日雅思大作文真题参考范文 | 私家车，真的好处多多吗?
年6月13日雅思大作文真题参考范文 | 保护环境真的与个人无关吗?
6月1日雅思大作文真题参考范文 | 觉醒吧人类，保护动植物已经晚了吗?
雅思培训基础班
1.课程适合人群/适用阶段
（1）高中水平或雅思5分水平，基础薄弱的学生
（2）基础语法不完备，对雅思没有系统了解的学生
（3）即将进入雅思课程，希望尽早熟悉雅思考题的学生
课程简介
2.课程亮点
（1）1V1定制课程，基础到强化循序渐进。
（2）师资力量雄厚，升学指导团队的平均教龄8年以上
（3）顾问1V1全方位指导，制定专属学习计划
（4）使用原版真题和九天独家辅导资料
（5）实体教学环境，沉浸式高效学习
课程整体介绍
01
02
03
04
05
06
阅读知识点
听力知识点
口语知识点
写作知识点
核心词汇拓展
相关题型分类练习
英语听力
听力常作为一种考试题型，目的在于考察应试者对英语语言的把握，考察考生对英语日常交流的理解能力;通常有听对话选择答案、听句子默写关键字词几种形式。
英语写作
通过本课程的系统学习，每位学生能写出内容充实，在此基础上，掌握撰写毕业论文的基本技能。要熟练掌握提纲及提要和读书报告的撰写技巧，写作速度大约平均在每小时200-300词。
学习收获
现报名可打八五折
（仅限前100名学员）
（1）课前顾问对学生学习能力1对1评估，量身打造课程，帮助学生充分完成课前预习
（2）课中导师双语沟通，进行雅思题型总结，对原版真题进行知识点精讲
（3）课后完成多样化作业并进行学术测试，班主任线上线下24小时答疑
7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
