7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
雅思写作中考察语法和词汇，当然也有细节要注意，今天新航道小编就为大家盘点在雅思写作考点。希望可以帮助到大家。
首先，雅思写作考察的范围。雅思写作包括雅思小作文和雅思大作文两种考试形式，其中小作文主要是一些图表作文，题型包括柱状图(Bar chart)、线图(Line graph)、饼图(Pie chart)、表格(Table)、流程图(Flowchart)和地图(Map)。前四者属于数据类图表，后两者属于非数据类图表。而且数据类图表在每年的雅思写作考试中占据的比例多于非数据类图表。而大作文则是多以议论体裁出现，考查的话题主要有政府角色与责任，社会文化观念(道德观，价值观，人生观等)， 环境问题等社会现象。
雅思写作的考查方式比较多变，虽然是以图表形式为主，但是会变换不同的图表，如上述所说的各种图形的表示，考生就需要按照所给出的图形数据分析进行论述，字数大概在150字左右。而大作文题目会给出一个看法、论点或某个特定题目的问题，考生需就此提供事实性的信息、概述或提出一个解决方案、论证一个观点、或评价观点和论据。考生在这部分需进行议论文形式的写作，文章字数不能少于250字。
考生在备考雅思作文时候，要仔细阅读官方给出的判分标准和参考范文，尤其是对于范文的评价。通过分析上述材料，考生可以将自己的作文与标准多作比较，从而不断修改自己的作文，以使得写作水平日益。但也需审慎对待网络等途径得来的范文的可靠性和客观性，以免误导平时的备考练习。
在雅思写作中我们每个人都有自己的写作方式，但是为了考试成绩理想，我们还是更要贴合考官的方式。祝愿每位雅思学者考理想成绩。
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7月17日雅思大作文示范写作 | 广告意在推销非必需品吗?
年7月17雅思大作文题目
Some people say that the main aim of advertising is to improve the sales of products that people do not really need.
To what extent do you agree or disagree?
范文及解析
Introduction
Advertising has been an integral part of our economic and social life now. However, as a powerful technique of promoting sales, it has been censured by some people for its “main aim”: to encourage shoppers to buy unnecessary goods. I tend to think that this view presents a very one-sided picture of advertising.
【解析】
integral part 不可或缺的部分
censure 谴责v.
one-sided 片面的adj.
Body Paragraph 1
The commentary is understandable that advertising creates unconscious desires. People holding this view may ascribe their over-consumption to advertisers’ exaggerated claims of their marketing pitches, which means advertising puts goods in a positive light, creating unrealistic expectations, all for the benefit of selling. Enticed by these messages, consumers would buy goods of little or no value to themselves on impulse, be it a new cell phone or a massage armchair.
【解析】
ascribe … to … 归咎于
marketing pitch 市场营销
entice 怂恿 v.
on impulse 一时冲动
Body Paragraph 2
To persuade potential customers through evoking their psychological appeals, indeed, is one objective of advertising. However, I would argue that there is a controversy in what constitutes necessities versus non-essentials. This ambiguous notion is changing, along with the change in generations. To explain, what seems nonessential now – a massage armchair, for example – may fulfill its function years later, whereas what seems required now – a cell phone, for example – may soon lose its value if operating systems suddenly upgrade.
【解析】
evoke 唤醒 v.
psychological appeals
controversy 争议 n.
Body Paragraph 3
My firm conviction is that the real objective of advertising is to promote effective communication between producers and consumers. When a new product is to be introduced in the market, producers create memorable advertising campaigns that boost brans recognition, from which potential customers can be informed more about product advantages and know what suits their requirements and budget. Not only that, advertising helps maintain the demand for existing products and services.
【解析】
introduce 引入v.
Conclusion
In conclusion, I would say that the main aim of advertising is to prepare a ground for the sales of products, but we cannot affirm that the promoted goods are unnecessary.
【解析】
prepare a ground for 为…打基础
affirm 断言v.
